Law Roach, the “image architect” whose client roster includes Zendaya and Ariana Grande, is now offering his styling services via an app. Through Wishi, co-founded by stylist Karla Welch, you can book a session with Roach in time for your next Zoom party or post-vaccine outing.
Roach says the sessions will help you shop online and style what you already own in new and inventive ways. The goal? To not only master occasion dressing, but to build a wardrobe you can pull from for on and off days.
Alongside Roach, celebrity stylists Ilaria Urbinati (The Rock, Rami Malek) and Elizabeth Stewart (Viola Davis, Cate Blanchett) are also available for bookings on the app via 2 packages. The $40 Wishi Mini option includes two style boards, a one-on-one chat, a personalized style mood board, two revisions, style and beauty advice, and access to brands. And the $90 Wishi Major package offers all of the above but increases mood boards and revisions to five each.
The Wishi app is the latest in a series of businesses that aim to make red carpet glamour accessible. Most popular is Glam Squad, where creatives like hairstylists and nail artists offer at-home service to the average person through a simple booking process. As people start to ramp up their looks after quarantine ends, and the world enjoys a roaring ‘20s-type revival in the fashion space, these apps will only rise in popularity.
While celebrity stylists are hopeful about the future of fashion after stay-at-home orders lift, it’s also important to note that virtual gatherings gave people a reason to dress up at home. In either scenario, Welch suggests readers apply one stylist-approved tactic to their everyday wardrobes: preparation. “Make your looks each week so you don’t ever stress out about what to wear,” she tells Bustle.
As simple as it sounds, the pre-styling process is a go-to for celebrities (who often plan even casual outfits that could be captured by the paparazzi lens) and it certainly takes away the stress factor. As you prepare for what surely will be a fashion show once outside opens up, it’s sound advice to keep top of mind.