Worn With Pride

23 Fashion Collections That Are *Actually* Donating For Pride Month

It goes way beyond merchandise.

Updated: 
Originally Published: 
See the brands creating Pride 2021 collections and Pride shoes, but are also donating to the cause.
Coach

June is Pride Month, a time set aside to honor the LGBTQ+ community (though you can and should do it daily). Initially instituted as a way to commemorate the Stonewall Rebellion in New York City in 1969, it has grown to become a month of support, celebration, and education.

As a nod to the LGBTQ+ community, many fashion brands debut Pride 2022 collections, including Pride tees, Pride shoes, and more — but how many actually support the community beyond their rainbow storefront?

The below list features clothing companies taking their Pride 2022 collections to the next level, whether with action, education, or monetary pledges. And the collections are pretty chic, too: 2000s shoes with a Pride-themed upgrade, beach bags perfect for the historic Fire Island, and elevated jewelry encrusted in rainbow gems.

Ahead, find twenty brands — UGG, Dr. Martens, Coach, Victoria’s Secret, and beyond — that are not only creating Pride shoes, clothing, and jewelry in celebration of the LGBTQ+ community, but are also donating to the cause.

We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Additional research by Dominique Norman

This article was originally published on June 2, 2021

1

Savage X Fenty

The Clara Lionel Foundation, founded by Rihanna in 2012, is partnering with Savage X Fenty for their Pride collection, and will be making a donation to GLAAD and For The Gworls, an assistive care fund that raises money to support Black transgender people in need of financial support.

2

Converse

Converse has donated $1.65 million to LGBTQ+ organizations since 2015. For 2022, they have created three areas of partnerships, teaming up with the It Gets Better Project to extend its digital impact, on-the-ground organizations like the Ali Forney Center, and Skate Like A Girl, which empowers women and LGBTQ+ youth through skateboarding.

3

QUAY

Australian eyewear brand QUAY will be donating 100% of the proceeds of from their Pride collection, up to $100,000 to GLSEN. This organization works to create an inclusive educational environment for LGBTQ+ youth in K-12 schools.

4

Dr. Martens

The limited edition 1461 Oxford style is back in time for long, romantic strolls in the Pride parade. Dr. Martens has a year-round partnership with The Trevor Project, this year advancing to a $200,000 commitment.

5

Skagen

Skagen not only has Pride accessories, but adorable gifts for the LGBTQ+ folks in your life. 100% of the proceeds through June 30, 2022 will be donated to Interpride, an international organization whose mission is to achieve legal, social, and cultural equity of sexual orientations, gender identities and expressions, and sex characteristics.

6

Sterling Forever

Editor favorite jewelry company Sterling Forever will be donating 75% of proceeds generated from their Pride collection to the Pride Center of Maryland, which offers 30+ programs that provide equal access to healthcare for gender and sexual minorities.

7

Kohl’s x The Phluid Project

Kohl's is donating $100,000 to The Trevor Project in collaboration with queer-owned brand The Phluid Project. The ph by The Phluid Project is just one part of the larger Kohl’s Pride collection, which boasts 300+ items.

8

Dolce Vita

Dolce Vita donates $50k annually to The Trevor Project and also allows customers to add a donation with every checkout. The Walk With Pride collection has non-tacky pumps and sneakers that serve 365 days a year.

9

GUESS

GUESS will be making a donation of $25,000 to The Trevor Project in honor of Pride Month. The collection includes a gold stainless steel watch accented with the Pride flag and one white silicone watch made from eco-friendly materials.

10

Swoveralls

These overalls are Pride-ready and comfy as hell (speaking from personal experience). They’re made out of organic cotton and recycled polyester in sizes XS-4XL. Additionally, 10% of proceeds from each pair sold will be donated to The Phluid Phoundation.

11

Hollister

Hollister will be donating $250,000 to GLSEN, a group aimed at creating safer educational environments for LGBTQ+ youth in K-12 schools. The full pride collection ranges from XXS-XXXL and is gender inclusive.

12

UGG

In addition to UGG’s colorful pride collection, the brand will be donating $125,000 to GLAAD, an organization that works toward media advocacy and representation of the LGBTQ+ community. The ‘FEEL HEARD’ campaign tapped some incredible stars, such as performer and public speaker ALOK and model Chloé Véro.

13

Victoria’s Secret

Victoria’s Secret PINK is continuing its partnership with Campus Pride, a non-profit dedicated to creating a safer college environment for LGBTQ+ students. This year, they will be donating $200,000 to the cause. The full PINK With Pride Collection has plus-sizes and genderless styles.

14

Banter by Piercing Pagoda

This nameplate necklace is a direct response to Florida legislature referred to as the “Don’t Say Gay Bill.” Banter has pledged to donate 100% of all sales (up to $25,000) between June 1 and June 30 to the It Gets Better Project, an internet-based non-profit meant to to empower and uplift LGBTQ+ globally.

15

Fossil

During the month of June, 100% of proceeds from the sale of the Pride collection will benefit The Trevor Project, with a minimum donation of $100,000. The collection includes watches, wallets, and jewelry.

16

Maison Miru

It’s time to pull the trigger on that Maison Miru purchase you’ve been debating. They will be giving 10% of sales from their Rainbow Collection to QUEER|ART, a nonprofit that creates a diverse community through the support of LGBTQ+ art and artists. Make sure to snag the matching necklace!

17

Coach

Coach’s Go All Out For Pride Collection has everything you need to be fitted out for Pride Month. The Coach Foundation partners with the Hetrick-Martin Institute and the Point Foundation year-round, two organizations dedicated to supporting LGBTQ+ youth. Coach also partnered with CenterLink Community of LGBTQ Centers to launch a digital support tool for queer teens to explore and affirm their identity called IMI.

18

Human Nation

Human Nation is a gender inclusive brand founded by Russell Wilson, Ciara, and Christine Day. All purchases from the House of LR&C (year round, not just during June) go towards the Why Not You Foundation, a non-profit dedicated to children’s health and education.

19

Rebel Nell

Rebel Nell is a sustainable jewelry brand with one-of-a-kind pieces that are handcrafted by women who have faced barriers when searching for employment. A portion of proceeds from the Pride Collection will go to LGBT Detroit, a non-profit serving the Black LGBTQ+ community of Detroit.

20

Happy Socks x The Phluid Project

Happy Socks donates 10% of their year-round net sales to The Phluid Phoundation, a non-profit that directs critical funds to BIPOC led organizations that serve the transgender community and homeless queer youth.

21

Sobel Westex

During June 2022, 20% of all sales from the Celebrate Pride Collection will be donated to GLAAD. Other pieces from the collection include home goods and other beach day essentials.

22

Daniela Uribe

Gender inclusive, Latin-owned brand Daniela Uribe wants to make fashion and footwear accessible to all, with sizes up to men’s 12. For Pride Month, Daniela Uribe will be donating 15% of proceeds for every pair of shoes sold to the Stonewall Community Foundation, dedicated to providing funding for LGBTQ housing and homelessness, with nearly a third of grants benefitting programs serving queer youth.

23

Teva

The full collection includes sandals and matching accessories for your dog. Teva will also be donating $25,000 to The Trevor Project, the largest LGBTQ+ suicide prevention and crisis intervention service. Famously comfortable and functional, and now full of pride.

This article was originally published on