Julie Sariñana of Sincerely Jules was an influencer way back when it was still called “blogging” — and she’s seen the medium shift from a focus on individual websites to the dominance of social media platforms like Instagram and TikTok. “There was really no social media when I first started with my blog,” Sariñana, 35, tells Bustle. “So to have this space where I started to evolve — to have huge platforms everyone wants to be in — is insane.”
One unexpected bonus on her journey to mega influencer with 5.8 million Instagram followers is that she met her boyfriend via the app. “I was able to meet the love of my life through this journey,” she says. “He slid in my DMs!”
Now, just in time for summertime activities, Sariñana has teamed up with Bandier on an activewear collection filled with all the cool Southern California girl vibes you could possibly want: Think retro tie-dye, vintage gingham, and delicate florals.
“The inspiration was the beauty of California — golden pink sunsets, outdoor trails, bright blue skies, effortless style,” she says. “Being a Cali girl, I wanted to bring where I grew up and how close home is to my heart to everyone so they can feel inspired. I wanted to bring the colors, the weather, the lifestyle of LA into this collaboration.”
The line goes up to size 3X, a feature important to Sariñana. “I love that [Bandier is] so inclusive of different bodies, sizes, and ethnicities,” she says.
Sariñana also wanted the collection to easily translate into people’s post-pandemic wardrobes. Although some are getting more dressed up these days, there’s still a demand for the cozy clothes everyone got accustomed to over the last year. Sariñana understands that firsthand.
“[The pandemic] made me aware of comfort — how loungewear can be timeless and retain an element of style,” she says. “This collection, to me, represents self-love and connecting with yourself on a deeper level.”
Here, Sariñana walks Bustle through some of her favorite pieces from the Sincerely Jules x Bandier collection.
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