Everything You Need To Know About Prime Day 2021
Amazon Prime Day 2021 is just around the corner and here’s everything you need to know about the blockbuster sales event. Amazon just announced that this year’s Prime Day will be held on June 21 and 22, offering major discounts — some as steep as 80% — on millions of products. Last year’s shopping event lasted 48 hours and this year will be no expectation — get ready for a full two-day shopping affair.
Since the Bustle Commerce team has been keeping a close eye on Prime Day since its debut in 2015, we know how to find the real deals, the ones that are truly too good to pass up, and here’s a little secret: Some are actually already starting now. Early Prime Day deals have begun and they’ll run through June 20, which means basically a month of majorly marked down tech, fashion, beauty, home, and more.
You’ll also want to make sure to come back to this page once the main event — Prime Day 2021 — goes live to discover all of the deepest discounts, best lightning deals, and even some new product launches. Until then, we've compiled all the answers to your Prime-related questions right here. Keep reading to find out how, when, and where to get the absolute best deals.
Amazon Prime Day first debuted back in July 2015 and it’s become an annual event Prime members count on for major savings. Last year’s Prime Day sales were up by 60% from the year before and Prime members saved an estimated $1.4 billion during the two-day sale. With that in mind, you can expect this year to be another serious summertime shopping spree. You can count on Amazon’s Alexa-enabled devices to be some of the top sellers, along with other electronics and home, kitchen, fashion, and beauty essentials.
Amazon has officially announced that Prime Day kicks off on June 21 at midnight PT (3:00 am EST) and will run through June 22, drawing to a close at 11:59 pm PT. However, early Prime Day deals have already kicked off and shoppers can take advantage of daily deals through June 20.
Amazon's first annual Prime Day was genuinely a "one day only" event; it lasted 24 hours, as per its name. But as Prime Day grew in popularity, Amazon extended the hours to allow for longer sale times and more shopping opportunities. Last year’s Prime Day was a full two-day event and you can expect another 48 hours of shopping this year.
Amazon Prime Day has been celebrated in the UK since its 2015 inception. This year, the major shopping holiday will take place in the UK — as well as in more than a dozen other countries around the world — at the same time as the U.S. event. Prime Day is a true global phenomenon.
In short, yes. Amazon Prime Day deals will only be accessible to those who are subscribed to Amazon Prime.
That said, there is a trick you can use to access Prime Day deals without shelling out the $119 subscription fee. Amazon offers a free 30-day trial to any user who hasn't yet tried Prime; this will allow the user access to free two-day shipping, Prime Video, Prime Music, and Kindle's Lending Library — plus all the perks and savings of Prime Day. As long as your free trial overlaps with the event, you'll be able to access the deals for free. You can then cancel Amazon Prime at any point during your first 30 days, and you won't be charged the subscription fee.
Once the trial ends, you'll be automatically charged for the service, which is $119 per year or $59 for students; you can also opt for monthly payments of $12.99.
This year, you can expect more than a million deals across virtually every category, according to a press release from Amazon on June 2, 2021. That includes everything from pet supplies to sporting goods to fashion labels and home products. Of course, Amazon devices are always significantly marked down during Prime Day, with some of last year’s best-selling products including the Echo Dot and the Fire TV Stick 4K with Alexa Voice Remote. Amazon reported that other popular tech items from last year’s Prime Day included the iRobot Roomba robot vacuum, Bose QuietComfort 35 (Series II) wireless headphones, and the Fitbit Versa 2 health and fitness smartwatch. Bedding, health items, and nutritional/wellness products were also among the top sellers from third-party vendors.
Many shoppers tend to treat Prime Day like Black Friday, where they search for great deals on larger purchases like televisions, furniture, and gaming consoles; others utilize the savings to stock up on basic things like toiletries and kitchen tools. If you're looking for updates on Prime Day 2021 timing or a comprehensive overview of all the sale products, bookmark this page and check back soon; we'll be adding the latest information and curating all the best savings so you know what’s worth buying and what’s going to sell out fast. Consider us your shopping guide for this summer’s biggest shopping event.
Our Commerce team is always on a relentless pursuit to find the best products and deals, and Prime Day is no exception. It’s inevitable then that while we’re curating the crème de la crème of bargains, items end up in our own carts. From practical wardrobe savers like velvet hangers, a handheld garment steamer, and a lint remover to everyday beauty essentials like the R&Co apple cider vinegar cleansing wash and L’Oreal’s cult-favorite moisturizing hair rinse, our Commerce editors reported that their Prime Day purchases lived up to the hype. One editor even added a record stand to her apartment, noting: “It’s sturdy and holds so much — roughly 60 of my favorite albums and my massive Victrola record player. It turned a corner of my apartment into a designated space to keep all of my favorite music.”
Of course, it wouldn’t be Prime Day without some Amazon devices and one Commerce editor reported that her Echo Show 8 came in handy way more than she even expected: "I bought a pair of these so I could check in on an elderly family member, and it works perfectly! It's easy enough for even someone who isn't very tech-savvy to use, and it's also great for streaming videos."
Stay tuned to find out what we’re buying for Amazon Prime Day 2021 — we’re sure there will be even more gems this year.
There will be deals in almost every product category, so shoppers can scoop up a wide range of items for bargain prices. But Amazon’s Alexa-enabled devices are always best-sellers — last year, Alexa-enabled devices and Amazon Fire TV items sold a record amount of units. This year Amazon also promises incredible deals on Levi’s, iRobot, Samsung, and Redken products.
Still, your Prime Day purchases don't have to be huge. Plenty of people save on basic items like toiletries and grooming products. Others opt to elevate their space with new cookware and lamps. Ultimately, the best things to buy on Amazon Prime Day are the things you need — or the items you've been wanting to purchase for a while, but only at the right price.
Amazon Prime Day is often compared to Black Friday, since it offers similar massive discounts on some of the most popular items — but instead of kicking off the holiday season, this one happens in July. It’s the perfect opportunity to update your tech, refresh your wardrobe, and stock up on everyday essentials.
If this year is anything like previous years, Whole Foods Market will be participating in the Prime Day celebration by offering discounts throughout the store — plus potential Amazon credits that can be used for online shopping. In both 2019 and 2020, shoppers who spent more than $10 at a Whole Foods store or online, received a $10 Amazon voucher back in exchange.
What’s more, Amazon competitors like Target, Best Buy, Walmart, and Kohl’s have capitalized on the popularity of Prime Day, running their own similarly timed sales events, providing shoppers with even more opportunities to save. Be sure to check out those stores for Prime Day-alternative deals as the date draws near.
Amazon Prime Day isn’t just a chance for the retail giant to drive their own sales. This year, Amazon is running a small business promotion that is already underway. Starting June 2, Prime members will receive a $10 credit to spend on select small businesses on Amazon on Prime Day. You can explore the different regional vendors here, as well as learn about the different communities represented, including woman-owned and black-owned businesses.