It's almost here — the biggest shopping event of the season. Amazon Prime Day 2019 will be kicking off July 15, 12 pm PT and the sales are expected to to rival Black Friday, offering major discounts on millions of products. Amazon's recent press release also revealed that this year's event will be 48 hours — the longest Prime Day yet. Since we've been keeping a close eye on Prime Day since its debut in 2015, we’re pretty excited about the news, and we’ll be covering all the best deals and huge savings on both days of the event. Until then, we've compiled all the answers to your Prime-related questions right here — so keep reading to find out how, when, and where to get the absolute best deals.
Amazon Prime Day first debuted back in July 2015. It began as a way for Amazon to celebrate its 20-year anniversary by offering major discounts on popular products, but it broke global records in terms of sales and even had more participants than Black Friday of the previous year. As a result, Prime Day became an annual event where the mega-retailer would offer major savings on various brands, as well as their own private labels and Alexa-enabled devices. It's essentially a summertime shopping spree, and 2019's Prime Day is expected to offer the best deals yet.
The exact date of Prime Day 2019 was announced on Monday, June 24. Following the trend of past years, it's scheduled for the second week of July. Prime Day 2019 will start on Monday, July 15 — but unlike past years, the sales will kick off at midnight, 12 a.m PT. (That’s 3 a.m. EST.)
The length of the event varies from year to year. Amazon's first annual Prime Day was genuinely a "one day only" event; it lasted 24 hours, as per its name. But as Prime Day grew in popularity, Amazon extended the hours to allow for longer sale times and more shopping opportunities. Last year, Amazon Prime Day 2018 was the longest one yet, offering six more hours of shopping time than the previous year.
This year, Amazon has broken their previous record to allow for the widest shopping window ever. Amazon Prime Day 2019 will last a full 48 hours, starting at midnight on July 15 — so in reality, it’s more aptly-named “Amazon Prime Days.” The deals will end on Tuesday, July 16 at 11:59 p.m. PT.
In short, yes. Amazon Prime Day deals will only be accessible to those who are subscribed to Amazon Prime.
That said, there is a trick you can use to access Prime Day deals without shelling out the $119 subscription fee. Amazon offers a free 30-day trial to any user who hasn't yet tried Prime; this will allow the user access to free two-day shipping, Prime Video, Prime Music, and Kindle's Lending Library — plus all the perks and savings of Prime Day. As long as your free trial overlaps with the event, you'll be able to access the deals for free. You can then cancel Amazon Prime at any point during your first 30 days, and you won't be charged the subscription fee.
Once the trial ends, you'll be automatically charged for the service, which is $119 per year or $59 for students; you can also opt for monthly payments of $12.99.
Last year, Prime Day's sales extended to more than 100 million products in virtually every category. In a press release from July 3, 2018, Amazon announced that there would be 50 percent more spotlight deals and extreme savings on Alexa-enabled devices; some of their most popular include the Echo Dot, the Amazon Firestick, and the Echo Show.
This year, buyers can expect the same great deals on Amazon-created gadgets, but they can also get ready to enjoy up to 80 percent off popular housewares, beauty products, games, and electronics. (Many shoppers tend to treat Prime Day like Black Friday, where they search for great deals on larger purchases like televisions, furniture, and gaming consoles; others utilize the savings to stock up on basic things like toiletries and kitchen tools.) If this year is anything like last year, Whole Foods Market might even participate in the Prime Day celebration by offering discounts throughout the store — plus potential Amazon credits that can be used for online shopping.
If you're looking for a comprehensive overview of all the sale products, bookmark this page and check back when the deals start; we'll be compiling all the best savings into easy-to-navigate articles.
Amazon Prime Day is often compared to Black Friday, since it offers similar massive discounts on some of the most popular items — but instead of kicking off the holiday season, this one happens in July. Statistics from Prime Day 2018 show that 76 percent of deals were better than the ones offered on Black Friday. Regardless of the numbers, others prefer Prime Day because, unlike Black Friday, you don't even have to leave your house; all your shopping can be done from the comfort of your own home, without dangerous stampedes and overwhelming parking lots.
After Amazon acquired Whole Foods Market in 2018, they began to offer Prime member benefits to in-store shoppers. Last year, these benefits expanded to Amazon Prime Day, when members were given Amazon Cash for shopping at Whole Foods, as well as doubled cash-back bonuses for those who used the Amazon Prime Rewards Visa card. Finally, foods like cookies, coffee, boneless chicken, and protein bars were also discounted in honor of Prime Day, so in-store shoppers were able to save on their grocery bills.
This year, Amazon has not yet disclosed whether or not the deals will expand to Whole Foods Market — but if last year is any indication, mid-July is likely a great time to stock up on your favorite foods.
Each shopper is going to prioritize different products based on their needs and interests — especially since the deals span virtually every category. That said, there are certain sales that just about everyone wants to get in on. Last year, Alexa-enabled devices, Kindle products, and Amazon Fire TV items sold a record-breaking amount of units. Shoppers also got incredible deals on housewares like robotic vacuums, televisions, and the cult-favorite Instant Pot Multi-Cooker.
Still, your Prime Day purchases don't have to be huge. Plenty of people save on basic items like toiletries and grooming products. Others opt to elevate their space with new cookware and lamps. Ultimately, the best things to buy on Amazon Prime Day are the things you need — or the items you've been wanting to purchase for a while, but only at the right price. Check back here to see which products are worth buying during Amazon's 2019 Prime Day.
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