Amazon Prime Day 2020 will kick off at midnight PT on Tuesday, October 13 and run through Wednesday, October 14. With sales expected to rival Black Friday, you'll find major discounts on millions of products, including Amazon devices, home appliances, toys, fashion, and more. Last year’s event lasted 48 hours — the longest Prime Day yet — and Amazon Prime Day 2020 will also be a 2-day affair. Since we've been keeping a close eye on Prime Day since its debut in 2015, we’re super excited to cover all the best deals and huge savings on both days of the event. Until then, we've compiled all the answers to your Prime-related questions right here — so keep reading to find out how, when, and where to get the absolute best deals.
Amazon Prime Day first debuted back in July 2015. It began as a way for Amazon to celebrate its 20-year anniversary by offering major discounts on popular products, but it broke global records in terms of sales and even had more participants than Black Friday of the previous year. As a result, Prime Day became an annual event where the mega-retailer would offer major savings on various brands, as well as their own private labels and Alexa-enabled devices. It's essentially a summertime shopping spree, and 2020’s Prime Day is expected to offer the best deals yet.
Amazon has confirmed that Prime Day 2020 will kick off for prime members at midnight PT on Tuesday, October 13 and run through Wednesday, October 14.
Amazon Prime Day typically falls during the second week in July, but has been delayed this year as a result of the global coronavirus pandemic.
The length of the event varies from year to year. Amazon's first annual Prime Day was genuinely a "one day only" event; it lasted 24 hours, as per its name. But as Prime Day grew in popularity, Amazon extended the hours to allow for longer sale times and more shopping opportunities. Last year, Amazon Prime Day 2019 was the longest one yet, offering a full 48 hours of amazing deals.
This year, Amazon Prime Day 2020 will follow the trend by continuing to extend its hours up to 2 days.
Amazon Prime Day has been celebrated in the UK since its 2015 inception. The major shopping holiday will take place for prime members in the UK on October 13 and 14.
In short, yes. Amazon Prime Day deals will only be accessible to those who are subscribed to Amazon Prime.
That said, there is a trick you can use to access Prime Day deals without shelling out the $119 subscription fee. Amazon offers a free 30-day trial to any user who hasn't yet tried Prime; this will allow the user access to free two-day shipping, Prime Video, Prime Music, and Kindle's Lending Library — plus all the perks and savings of Prime Day. As long as your free trial overlaps with the event, you'll be able to access the deals for free. You can then cancel Amazon Prime at any point during your first 30 days, and you won't be charged the subscription fee.
Once the trial ends, you'll be automatically charged for the service, which is $119 per year or $59 for students; you can also opt for monthly payments of $12.99.
Last year, Prime Day's sales extended to more than a million products in virtually every category. In a press release from June 25, 2019, Amazon announced that there would be the biggest Prime Day deals ever on Alexa-enabled devices; last year some of their most popular purchases worldwide included the Echo Dot, Amazon Fire TV Stick, Amazon Fire TV Stick 4K.
This year, buyers can likely expect the same great deals on Amazon-created gadgets, as well as deep discounts on popular housewares, beauty products, games, Amazon brand fashion, and electronics. (Many shoppers tend to treat Prime Day like Black Friday, where they search for great deals on larger purchases like televisions, furniture, and gaming consoles; others utilize the savings to stock up on basic things like toiletries and kitchen tools.) This year, Whole Foods Market will participate in the Prime Day celebration by offering discounts throughout the store — plus potential Amazon credits that can be used for online shopping — though it’s unclear how the coronavirus pandemic might affect in-store shopping at Whole Foods. Prime members also have access to grocery delivery services from Whole Foods Market and Amazon Fresh in more than 2,000 cities and towns.
If you're looking for updates on Prime Day 2020 timing or a comprehensive overview of all the sale products, bookmark this page and check back soon; we'll be adding the latest information and compiling all the best savings into easy-to-navigate articles.
Each shopper is going to prioritize different products based on their needs and interests — especially since the deals span virtually every category. That said, there are certain sales that just about everyone wants to get in on. Last year, Alexa-enabled devices, Kindle products, and Amazon Fire TV items sold a record-breaking amount of units. Shoppers also got incredible deals on housewares like robotic vacuums, televisions, and the cult-favorite Instant Pot Multi-Cooker.
Still, your Prime Day purchases don't have to be huge. Plenty of people save on basic items like toiletries and grooming products. Others opt to elevate their space with new cookware and lamps or get their holiday shopping done early with great deals on toys. Ultimately, the best things to buy on Amazon Prime Day are the things you need — or the items you've been wanting to purchase for a while, but only at the right price. Check back here to see which products are worth buying during Amazon's 2020 Prime Day.
Amazon Prime Day is often compared to Black Friday, since it offers similar massive discounts on some of the most popular items — but instead of kicking off the holiday season, this one happens in July. Statistics from Prime Day 2018 show that 76 percent of deals were better than the ones offered on Black Friday.
After Amazon acquired Whole Foods Market in 2018, they began to offer Prime member benefits to in-store shoppers. Since then, these benefits have expanded to Amazon Prime Day, when members were given Amazon Cash for shopping at Whole Foods, as well as doubled cash-back bonuses for those who used the Amazon Prime Rewards Visa card. Finally, foods like cookies, coffee, boneless chicken, and protein bars were also discounted in honor of Prime Day, so in-store shoppers were able to save on their grocery bills.
This year, Amazon has disclosed that their deals will expand to Whole Foods Market — making it a great time to stock up on your favorite foods.