Beyonce's "Haunted" Music Video Is a Freaky Nightmare So Naturally, We Broke it Down

When I received a text message notifying me that Beyoncé released a new album last night, I thought it was a joke. I was not home, so I had to conduct my investigation on my aging iPhone. The 30 seconds it took to open up my Safari app felt like seven hours. When it finally loaded and I was able to search away, I realized my skepticism was all for naught: BEYONCÉ was real. BEYONCÉ actually happened. And not only did BEYONCÉ give us 14 new songs, but it also included a pile of music videos. A music video for each song, plus a few more. All of it still seems too good to be true.

I haven't stopped listening to the album. Why would I? Why would anyone? I refuse to talk about anything else today. Or ever. I have a few favorite songs, but my current "HOLY CRAP THIS IS AMAZING" track is "Haunted." It's such an interesting direction for Bey, and I can't get enough of the way it builds. And its corresponding music video is something else. Don't get me wrong, I love it, but it's BANANAS.

Here are my reactions (because of course):

0:05 An empty, horrifying room. And whispers. What have I gotten myself into?

0:12 This is some Twilight Zone shit. A mannequin family? Seriously? I don't know if I can do this. I'm 12 seconds in, and I'm thiiiis close to tapping out.

0:25 Oh. Another horrifying room. Super. 

0:26 Some scary laughter, a scream, and then a FREAKY FACE POPS UP ON THE SCREEN. Bey. Are you trying to kill me? I hope that's the first and last jump scare.

0:29 A fire magically appears in the fireplace. Oooh! This video has MAGIC!

0:33 Ah, right. The song is called "Haunted." So this video is going to keep being spooky as hell. I reckon I'll buckle up.

0:52 That Cruella De Vil/Madonna look is everything.

1:01 WHO'S SPYING? WHO'S RUNNING THAT SECURITY CAMERA?! GET OUT OF THERE BEY.

1:09 Those rings. 

1:26 She tosses her cigarette onto the floor of the foyer. She snuffs it out with her shoe.  Oh, BEY. Fearless as all get out in this creepy mansion.

1:36 She lets her cape fall as she walks up the stairs. She isn't bothered by the screams or whispers. 

1:52 What's in room number one? I predict it's a monster. Oh. It isn't a monster. It's two not-monster humans. They are not scary or freaky or creepy in the slightest. Perhaps this isn't a mansion full of nightmares after all!

1:54 The song is starting. Right. This is a music video. Not an episode of American Horror Story: Murder House.

2:07 Remember when I was like, "Nothing's scary!" Well, that was before I saw room number two. In room number two, a very creepy gal stares at us/Beyoncé. And then there's a flash of a creepy older woman. I'm a mess. 

2:09 Hey, cat. You seem cool.

2:09 Hey, cat? Your friend is giving me the willies.

2:10 Beyoncé on every television screen is the only way to live.

2:13 Uh… hi there?

2:16 I cannot read Bey's expression right here. Is she feeling this place or is she like, "I'm a celebrity, get me out of here?"

2:17 Oh good. Back to more not-monster humans. So is this mansion a place for monsters and not-monsters to just do whatever? 

2:25 Ah, it's been a few seconds, so yes. We were overdue for more monster humans.

2:29 I can't see their eyes, but I know they're staring at me. And I do not like it.

2:32 Oh, just a terrifying homage to The Shining and Beetlejuice and The Ring

2:34 AHHHHHHHHH! AHHHHHHHH! AHHHHHHH! I HATE THIS PART RIGHT HERE.

2:35 The beat kicks in, and the Horror Twins rev things up. What the crap, man? Great. I guess I'm never sleeping again.

2:36 The Horror Twins do not bother Bey. Bey is much stronger than I'll ever be. But we already knew that.

2:38 I don't know how much more I can take of the Horror Twins.

2:46 Bey seems more put off by the lap dance scene than the Horror Twins scene. Okay. 

2:47 Why on earth would you climb into a tub with that silk robe on? It'll cause so many water stains!

2:52 Now that I've seen the Horror Twins, the mannequin family does not bother me. The mannequin family can stop by any time.

2:56 That's one way to keep paint off of your clothes. 

3:07 Um. Well. This is intense.

3:12 Oh, there are dancers. Beyoncé is going to dance. This is where things are going to get SICKENING. I'm ready.

3:14 DANCE IT OUT. I'M RIGHT THERE WITH YOU.

3:15 I'm dead and dying over that wrist cuff she has on. LOOK HOW FLAWLESS SHE IS WHEN SHE MELTS.

3:18 "You want me?" aksfnvijriwotwopdewgn.

3:19 The way this song builds is just so good.

3:20 "I walked down the hallway…" I have a suggestion for the rest of that lyric: "And saw a never ending horror show."

3:23 Oh my. I did not realize she wasn't wearing pants.

3:28 These dancers are giving me everything I need.

3:32 THE SONG GETS SO NASTY. YES. YES. YES.

3:36 This song is what I'm going to play every time I drive to the mall for Christmas shopping. It'll get me feeling so EVIL and MENACING. I will not be messed with while I'm taking care of business in a Williams Sonoma. 

3:41 Is that person on the bed dead? I want to see that person's face.

3:46 As creepy as this mansion may be, it shares one crucial element with my apartment: The constant streaming of Beyoncé music videos.

3:49 Oh. Never mind. I didn't want to see that dead person. I take it back.

4:04 Hi, Queen Bey. 

4:05 Hi, my name is Kristie and I am not worthy.

4:06 The song mellows out for a bit...

4:11 …And then it gets EVIL and MENACING again. AUGHHHHHHHHHHH.

4:18 The beat drops. And Bey serves some serious shoulder movement/eye contact.

4:30 Oh so the dead person isn't dead after all. Okay. 

4:32 - 4:35 What. The. Hell. 

4:37 Goddammit. Not again.

4:38-5:02 Everyone in the mansion is just throwing television sets/dancing/splashing in tubs/being terrifying. I shouldn't be surprised at this point. 

5:03 The televisions no longer show Beyoncé , so the inhabitants of the mansion start smashing the screens with baseball bats. I get that.

5:08 The rooms that were full Beyoncé's spooky pals are empty once again. WERE THE SPOOKY PALS EVER REALLY THERE?!

5:12 I need answers, Beyoncé. I beg of you. I need to know what I just watched. 

5:16 Oh, you're leaving. You're not explaining any of it to me. That's totally cool. I get it. You don't owe me answers. I was out of line for asking. I'm so sorry.

5:18 The fire is magically snuffed out. As is the video. 

Here's the video from Jams.to. But believe you me, you want to buy the album. It's worth it.


Image: Beyonce/YouTube

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