As most people know, October is Breast Cancer Awareness month which means that everything within a mile radius is going to have a pink ribbon on it. Race for Cures have happened nationwide, and now, fashion and beauty retailers are supporting Breast Cancer Awareness through their products and services. While tons of businesses have been showing support for the disease in the past, the list of awesome brands and services continues to grow each and every year.
Over the few years, Breast Cancer Awareness month and the pink-hued items it inspires has undergone criticism for "pinkwashing" the disease. Many products that purport to support breast cancer charity do not disclose the amount of money actually donated to the charity they are meant to support. Other campaigns have been lambasted for sexualizing breast cancer, like social media calls to go without a bra for a day to raise awareness. While these myriad of issues should be closely observed, there are other incredible campaigns and retailers who are making an impact for research and early detection efforts.
Genderless underwear company PLAY OUT featured double mastectomy survivors in their campaign earlier this year to showcase an often marginalized group of breast cancer survivors. Every year the CFDA creates a t-shirt in support of Fashion Targets Breast Cancer, and all proceeds from those shirts go toward the Fashion Targets Breast Cancer fund.
This year, the product list has grown even longer. Do your part in supporting in the fight against breast cancer with a little bit of retail therapy. Shopping has never felt so good.
Dogeared has created incredible stackable bracelets for the month, and the proceeds will go toward Bright Pink, a charity dedicated to early detection and prevention of breast and ovarian cancers.
Lisa Hoffman Beauty
This incredible necklace from Lisa Hoffman features gorgeous gold filigree and a rose quartz stone. The necklace also comes with a personal pick of fragrance refill beads.
Not only is DryBar releasing a limited edition, travel size bottle of their incredible dry shampoo, but the creator, Alli Webb, has taken her blonde locks to pink!
This candle from PaddyWax won't just make your apartment smell great, but 25% of the proceeds get donated!
Coco Loves Rome
Not only are these earrings gorgeous, but they're for a great cause!
This gorgeous ring is made with 14K Rose Gold Vermeil and is adorned with Pave CZ Stones. Every time it sparkles, it'll be a constant reminder of the Pink Ribbons Project that it supports.
Birchbox + Estee Lauder
Power Pose Box, $10, Bircbox, Commitment to donate $104,000 to the Breast Cancer Research Foundation
Birchbox has paired up with Estee Lauder to donation $104,000 the Breast Cancer Research Foundation. While none of the money from the subscription box goes directly to the organization, Birchbox has committed to donated the six figure sum regardless, and who doesn't want to support that?
Passion Strength Faith Case for iPhone 6, $7.90, forever21.com
There are a multitude of ways to show your support for Breast Cancer Awareness by shopping at Forever 21. From socks and pajamas to water bottles and t-shirts, the brand's BCA collection features inspirational tag lines and pink hues that you will be excited to wear.
Warrior One Breast Cancer Awareness Legging, $104, vimmia.com, 20% of retail sales on this style will be donated to breast cancer research & treatment at Memorial Sloan Kettering Cancer Center
These stylish compression leggings will not only help you survive through hours of yoga, it will also make a loud and proud statement against cancer.
Bardot Mini Dress, $165, Flynn Skye, 25% of sales of collection go to the Young and the Brave Foundation
If you'd like to extend your support to go beyond breast cancer research, check out Flynn Skye. The LA-based brand will be donating 25% of sales towards the incredible Young and the Brave Foundation which helps young adults, children, and families with kids who have been diagnosed with all forms of cancer.
Images: @thedrybar/Instagram; Courtesy of brands