Selenators went bonkers last week when they learned that Charlie Puth and Selena Gomez's new song, "We Don't Talk Anymore," is coming soon. Last Thursday, just a day after previewing the forthcoming duet on Instagram, Puth opened up about working with Gomez to Portland, Ore. radio station Z100. The 24-year-old "See You Again" singer confirmed that "We Don't Talk Anymore" will appear on his debut album, Nine Track Mind , and said he can't wait for the world to hear it:
It is gonna be on my album. ... Yeah, I did a song with Selena, and I'm really excited about it. ... She lent her voice to the record after I sent it to her, and I think she took it to insane levels. ... I specifically didn't play her verse [on Instagram] because I want people to be super surprised when they hear it. It's a Selena that you've never heard before, honestly.
I thought Gomez showed a lot of artistic growth on her latest LP, Revival, but apparently, she pushed herself even further on "We Don't Talk Anymore"! Puth has definitely piqued my interest. Check out a snippet of the tune below. (Side note: Puth and Gomez seem to be getting awfully cozy together, huh?)
In recent years, pop artists seem to have learned that in the age of social media, it's more important than ever to "hype" new music well before it's released. For example, Justin Bieber announced his big comeback single, "What Do You Mean?," a full month early. In the days leading up to its premiere, he recruited a bunch of his celebrity friends to promote the song on Instagram and Twitter.
Though the unusually long lead time frustrated some of Bieber's fans, it ultimately paid off: "What Do You Mean?" debuted at No. 1 on the Billboard Hot 100 chart, thanks in large part, I think, to the young singer's efforts. The campaign increased awareness of the single, which in turn may have helped to boost sales. (Ariana Grande launched a similar campaign for her latest single, "Focus.")
Judging by his recent radio interview, Puth definitely knows how to play the hype game. He hasn't revealed the release date for "We Don't Talk Anymore" yet, but I suspect we'll hear it before Nine Track Mind drops on Jan. 29, 2016. I can't wait! Stay tuned for more info.