Being a "Lovatic" has its privileges, like a makeup range christened in your honor. Demi Lovato's Lovatics capsule collection for N.Y.C. New York Color lands this month. The collection was created by Lovato and is named after her pet moniker for her diehard fans. So, where can you purchase the Lovatics products? The range will be available at two of the biggest discount retailers. You will be able to easily shop the collection, which is comprised of basics and essentials, featuring a smoky neutral eye shadow palette, super fun and multi-tasking lip and cheek tints, a black-as-night mascara, and brow pencils that allow you to create on fleek-ness.
The Lovatics collection will be sold at both Walmart and Target locations nationwide. You can't go a few miles without passing either superstore. That means these products will be easy to grab when you stock up on other things, like, you know, cleaning supplies, food, storage bins, and other home necessities.
Lovato has been the N.Y.C. New York Color brand ambassador for the past year and she is celebrating her anniversary with this series of products. It's also her personal "Thank You" to the fans that have supported her through her very public journey in her career and to sobriety.
"The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality," the stylish singer, known for her no makeup selfies, said in a statement. "One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!" I must agree — this shade-packed palette is pretty perfect.
Actual Lovatics will clearly want to grab each and every product in this range for reasons other than the obvious, like their fandom. The products are super wearable and suit all skin tones.
Better yet, they are way affordable. There's nothing quite as satisfying as creating a gorgeous eye and cheek look with quality products that don't empty your piggy bank.
The Lip & Cheek Tints add a sheer wash of color to both features and you can use your fingers to blend, blend, blend.
The mascara offers supreme length and volume and has dual-fiber brush.
The long-wear eyebrow liners come complete with a brush to shape and tame errant hairs.
You will totally love Lovatics range, designed by Lovato herself.
Images: N.Y.C. Color (4)