There's another makeup innovation on the way, courtesy of Jerrod Blandino and his team at Too Faced Cosmetics. While we anxiously await the TBD Kat Von D x Too Faced collaboration and the April 5 launch of the Too Faced Melted Matte lipsticks, there is a new product on the immediate horizon. Too Faced's Better Than Sex Mascara is now waterproof, which should thrill makeupistas and the mascara's cult of followers. You can apply a few coasts and remain worry-free during activities like laughing, crying, laughing so hard that you cry, or even sweating. The "classic" Better Than Sex is one of the most beloved mascaras on the market, due to its lengthening, curling, and darkening powers! Now that it's waterproof, you can rock it any day, any time, any season, and during any occasion. It goes on sale on Thursday, March 17. Where will the new Better Than Sex be sold?
You can celebrate St. Patrick's Day by grabbing a tube of waterproof Better Than Sex via the Too Faced site. It will also be sold at Sephora and Ulta. So it'll be widely available, according to Too Faced's PR reps.
The waterproof version is also comes packaged in a pretty, mint green tube, whereas the original edition comes in a powder pink one.
Why, exactly, is the Better Than Sex mascara so beloved in the first place? Well, the brush boasts an hourglass shape and it pairs perfectly with the collagen-infused formula. You can opt for one, two, or three coats for thick, full, defined, and curled lashes. Now your lashes have the added benefit of being waterproof.
With hot and humid summer days on the horizon, it's a relief to know that you can apply the waterproof Better Than Sex mascara and go about your day without having to think about nonsense like raccoon eyes from smudges, smears, migration, or, you know, life! Imagine how awesome this mascara will pair with the often sold-out Peanut Butter & Jelly palette or (eventually) the Kat Von D x Too Faced mashup products.
Images: Courtesy Too Faced (3)