Why yes, Kylie Jenner, your lip gloss color is "So Cute." Kylie Jenner's new Kylie Gloss, dubbed "So Cute," is a pinky peach nude —the kind her big sis Kim Kardashian favors. It offers blinding shine and is the lightest of the three new gloss colors that Jenner debuted in a music video. It's also the color that she herself wore in the clip.
The glosses are reportedly set to go on sale today, April 1. While her mega matte Lip Kits remain a hot property, the reality star is introducing a new product to her cosmetics range. She is kickstarting a trend as opposed to following it.
While the super shiny lips trend of the early '00s has waned as matte texture asserted its dominance, Jenner is bringing gloss back with three neutral shades. Just like her first trio of Lip Kits —Candy K, Dolce K, and True Brown K— were suede-like neutrals, her first trifecta of glosses is the same in terms of shades. But certainly not in texture!
I expect the Kylie Glosses to break the Internet when they go on sale, since that's what happens every single time Lip Kits are restocked. Yes, it's easier to find a super shiny, extra wet gloss formula than a stay-put yet moisturizing matte on the mass market. But these colors are majorly legit.
Observe Kylie x So Cute.
If you try and shop the pretty and pale "So Cute" and are met with a sellout or an Internet overload, don't fret. Turn that frown upside down and paint it with any of these seven similar shades. They are not exact dupes, but they come close.
These So Cute subs may vary a bit, based on your natural lip and skin tones and the amount of coats you use. But they all come really close and are gorge in their own way.
1. NARS Chelsea Girls
NARS Lip Gloss in Chelsea Girls, $26, Sephora
Chelsea Girls is pinky x peachy perfection... like So Cute.
2. Armour Beauty Edie
Armour Beauty Opaque Collection Lip Gloss in Edie , $24, Beautylish
This indie, gloss-only brand offers an opaque, creamy, peach x beige. Plus it smells like vanilla and grapefruit. Mmm!
3. MAC Mineralize Glass Lap Dog
Mineralize Glass in Lap Dog, $23, MAC
So Cute so mimics this milky, pale, and pinky nude.
4. MAC Lustreglass Love Nectar
Lustreglass in Love Nectar, $15, MAC
You will be "so cute" when you shimmer and shine with this pearly apricot shade.
5. MAC Lipglass Signs of Spring
Lipglass in Signs of Spring , $17, MAC
The thing about So Cute is that it's pretty pale, like Signs of Spring.
6. Too Faced Melted Sugar
Too Faced Melted Lipstick In Sugar , $21, Sephora
The intense, powdery shade will do the trick like So Cute would do the trick.
7. NYX Butter Gloss Fortune Cookie
NYX Butter Gloss in Fortune Cookie , $5, Ulta
This true nude will melt into your lips!
If you miss out on the premiere of the Kylie Glosses, particularly So Cute, you can substitute with these shades. Yes, the intensity varies based on the aforementioned tones and the "how many coats" factor. That said, these should get you on your way to super pale, peach x nude x pink glosses lips.
Images: Courtesy Brands (7); Kylie Cosmetics/Instagram (3)