PartyNextDoor Uses Snapchat To His Advantage

by Daniela Cabrera

It seems to have happened once again: a man connected to the Kardashian women suddenly became an even bigger name in the press. I am not taking away anything from PartyNextDoor, because I am a big fan and think he's majorly talented, but undoubtedly, the rumor that PND was dating Kylie Jenner launched him into the higher echelons of celebrity. Over night, his name was splashed across every gossip site and Jenner fans wanted to know how these two met, who PND was, and since Jenner is a Snap queen herself, why not also find out what PartyNextDoor's Snapchat name is... you know, to lurk and all that good stuff.

I have to say, I did fall victim to this myself. PND is at a very crucial part of his career, co-writing tracks with Drake and Rihanna (ahem, "Work") and on the verge of releasing his second studio album, P3, and now his possible relationship with Jenner makes everything just a bit more interesting for my fellow celeb gossip followers. It didn't take too much digging to find out his social media names because his Instagram, Twitter, and Snapchat al have the same account name: partyomo. OMO means "on my own" and signifies his own crew (similar to Drake's OVO), which includes clothing and merch.

It's pretty much a guarantee that if you get involved with Snapchat queen Kylie Jenner, you will either appear on her snaps or you will have to snap her, because that's kind of a huge part of her life as we've learned. So far, it seems like PartyNextDoor is using his Snapchat to his advantage, too. PND became the first artist to release a music video on Snapchat, when he dropped the visuals for his first single "Come and See Me" from his upcoming album. The video premiered on June 23 on the Discover page of Snapchat, and the video featured a whole lot of Jenner.

In fact, the entire music video was like a massive ode to Snapchat, because even Jenner is shown watching PND's snaps while he's out a club and she's sitting alone in the rain. Ugh, this scenario feels a little too familiar. Anyway, this just proves that Snapchat is a becoming a big part of music and artists' creative vision now, and is no longer just for silly filters and lip syncing — even though those are totally OK, too.

In an interview back in 2015, PND told The Fader, "I would never call myself mysterious. The word I use is 'private.' I'm not hiding from pictures. When you see me, I'll say whassup," which seems to be exactly what he does with his snaps. PND seems to be very committed on keeping his elusiveness, so I wouldn't expect too many revealing snaps, but I look forward to following along as he nears the release of his new album.

P.S. While you're at it, why not follow Bustle on Snapchat, too? We're @bustledotcom.