Shine on! L.A.-based indie brand ColourPop Cosmetics dropped 21 Ultra Glossy lip gloss shades in four different finishes (Sheer, Sheer Metallic, Creme, and Ultra Metallic) this week. These seriously wet look lippies were met with extreme fan devotion, which is the case with most new ColourPop launches. The extensive collection spans the color spectrum, ranging from pinks to nudes to silver to green! But which ColourPop Ultra Glossy lip gloss was the best-selling shade? The answer actually won't surprise you, since it's a shade that can and will look good on any set of lips.
My Jam Ultra Glossy , $6, ColourPop Cosmetics
Drumroll, please! The best-selling shade was the shimmery, warm golden shade My Jam, which comes in the metallic finish. It's such a wearable color that can take you from day to night and which looks good on any skin tone.
Observe the ColourPop Insta post, confirming that My Jam took the crown as the most popular of the new Ultra Glossy shades. It's paired with fair skin in that shot. And then you can see all of the shades watched on the inner arm of a darker-skinned beauty to fully appreciate how complimentary all of these shades are.
Congrats to My Jam for being the favorite of the Ultra Glossies. Perhaps it will sell out based on the fact that has been the most popular thus far.
My Jam Ultra Glossy , $6, ColourPop Cosmetics
This best-seller is still available on the ColourPop site as of press time. So don't delay in scooping one up. It's super popular for a reason, yo!
Yes, we all love matte lips in 2016. But these swatches totally make me want to be a gloss girl 24/7. It's my preferred texture. Yet I have been doing matte lips quite a bit this year, thanks to Kylie Lip Kits, Jeffree Star Velour Liquid Lipstick, and Kat Von D's Everlasting Liquid Lipsticks.
My Jam Ultra Glossy , $6, ColourPop Cosmetics
This ladder of swatches truly shows the expansive nature of the Ultra Glossy collection.
Are you rocking My Jam yet?
Images: ColourPop Cosmetics/Instagram (2); Courtesy of ColourPop (1); ColourPop Snapchat (1)
