Stella McCartney Thinks Fashion is Psychology, Only Wears Stella McCartney
We love Stella McCartney. She's a scrappy and slightly preachy vegetarian, she runs her business ethically and (fairly) organically, and she's Paul McCartney's daughter. OBLA DI.
In a chatty interview with The Guardian over raw kale salad (OF COURSE), McCartney revealed a slightly hippie-dippie attitudes toward fashion and a clear preference for her own brand that made us love her even more. Hey, we can't fault the woman for designing clothes she genuinely wants to wear.
Stella McCartney wants to "uplift" her customers.
I am trying to source those beautiful fabrics in a responsible way, I’m trying to show that it is possible to have a solid business in luxury fashion that is led by a woman. And yet I don’t want anyone to feel any of that. I want the woman who comes into my store to feel at ease, to see a dress and try it on and to love how it makes her feel. At that moment, what I want to do is uplift that woman.
She only wears Stella McCartney… and the occasional Hunter boot.
Her husband, Alasdhair Willis, is the creative director of Hunter, so apparently McCartney is trying to keep the clothing budget in the family. Oh, but sometimes she'll wear a vintage piece inherited from her mother, Linda McCartney.
She only ate two or three fries during the interview.
Stop the presses!
If you see a Stella McCartney dress on the red carpet...
…it's because the actress genuinely wanted to wear it. "We don’t pay people to wear dresses," says McCartney. Who could she be sniping at?
She uses the words "spiritual" and "psychology" when talking about…her designs.
I’m a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness but it also means that I think and overthink every detail, whether it’s physical or mental or even — in some sense — spiritual…. Fashion is psychology, so there’s a whole holistic sense of self that I’m thinking about when I’m designing.
Her business would be "five times bigger" if…
…she didn't use ethical and sustainable practices, like powering her stores with renewable energy, avoiding leather and fur, and attempting to use organic fabrics. "But doing it this way is so much more exciting to me," she says.
Read the entire interview (preferably over a glass of San Pellegrino and a plate of raw kale).