Looks like a certain leather goods brand has just tapped a certain pop star for a major collaboration: According to Fashionista, Selena Gomez has reportedly signed a deal with Coach. The all-inclusive partnership includes everything from making Gomez the official face of the brand (which will include starring in ad campaigns), to reportedly even designing her own line. It's an exciting move for both parties — after all, Gomez has demonstrated serious style chops over the years, and it's great to see her trying her hand at designing her own pieces, especially with such a trusted brand. All in all, her unique eye (and gorgeous face, of course) combined with Coach's proven ability for classic basics is sure to make for a great partnership.
Coach has been making quite a push for relevance with a younger audience, between everything from its partnership with Chloe Grace Moretz, to its recent (and adorable) Mickey Mouse-inspired collection. Now, with inspiring AMA winner Selena Gomez officially on board for the long haul, it looks like they're poised to take that younger audience by storm. Now, there's no news yet on when exactly their new collaboration will begin, but hopefully it will be soon — and the announcement is exciting nevertheless.
It's not Gomez's first time designing — she recently co-designed a collection with Sami Miró Vintage for her Revival Tour — nor is it her first time being the face of a brand (Pantene, anyone? Seriously, there's no denying the fact that the woman has amazing hair).
Plus, Coach has been doing a lot of interesting things lately — they just celebrated their 75th anniversary with an extremely well-attended runway show, and they also recently launched an amazing new dinosaur-themed capsule collection.
What do you think this new partnership will bring? How do you think Gomez's sensibilities will combine with Coach's? Either way, there's a lot of potential in this new deal.