'The Other Woman' Will Score At The Box Office Despite Bad Reviews and Here's Why
Critics are saying that The Other Woman is poised for success at the box office, and that it has a lot of potential to knock Captain America: The Winter Soldier out of the top spot this weekend. Essentially, we're looking at the possibility of a lady-driven movie sweeping a cavalcade of testosterone into a faceplant. Or, at least, to the number two slot. The movie, for those unfamiliar with the concept, is about three women (Cameron Diaz, Leslie Mann, and Kate Upton) who team up to get back at their three-timing man, played no one other than Jaime Lannister, I mean, Nikolaj Coster-Waldau. (He has both hands in this movie, by the way.)
It hasn't had a particularly loud social media campaign, yet it still has a really good shot at being the box office champion this weekend. Here's why it has the potential to rake in the big bucks:
Cameron Diaz's Body Talk Brigade
Remember when you knew Cameron Diaz as Mary — your favorite semen-as-hairgel enthusiast? Diaz's career has only skyrocketed, despite some not-quite hits at the box office, over the past two decades but she has recently risen to ubiquity for something other than acting: her very frank body talk brigade.
Diaz is poised to have a great year — she's got this movie, the sure-to-be summer hit Sex Tape , and Christmas's contemporary adaption of Annie. But folks are more than intrigued to see what Diaz is up to because she's made herself an (adult) household name with all of her vagina talk. Consider her the Vagina Preacher. She's been so vocal with thoughts about lady parts (don't shave!), that people will likely be curious to see what she's been up to when she's doing that thing that made her famous in the first place: you know, acting.
I mean, Nikolaj Coster-Waldau. (Sorry, I did it again.) The actor, who after last Sunday's Rapegate on Game of Thrones may have lost some Jaime fans, is still a part of HBO's phenomenon. Sheer Game of Thrones fandom could drive people toward theaters. And to reiterate: two hands in this movie. Two hands.
There Are Advanced Ticket Sales
Maybe it's because the movie is targeted toward an older audience who likes to buy tickets in advance and plan for things, but The Wrap reported that "it was the top seller in terms of advance sales at online ticket broker Fandango on Wednesday." So, there you go. Despite some not-so-hot reviews, people want to see it anyway.
It's lady movie time!
There hasn't been a female-driven comedy at the box office in some time, and even though women like to see all sorts of things — Captain America, included — some women jump when they see three actresses at the top of a bill for a movie.
Moms like movies, too, ya know...
This movie's target audience is a little older than the young twentysomething crowd. However, moms can also take their 15 year olds in an odd case of mother-daughter bonding since the movie has scored a PG-13 rating from the MPAA. And as we all know, nothing says mother-daughter bonding like seeing a movie together about a three-timing husband.
So, while the movie is not quite touted for a critical success, we shouldn't underestimate the power of the box office. Or the moms. Never under estimate the power of the moms.