The Beatles Celebrate 50th Anniversary of 'A Hard Day's Night', But Is It Overkill?
This summer the Beatles will be heading back to the big screen as their 1964 film A Hard Day's Night gets a fancy re-release in theaters across the country. Fans who go will see a high-quality digitally restored version of the film and hear the remixed soundtrack to commemorate the anniversary of the movie's initial release 50 years ago this August. Yes, that's right. Another 50th anniversary. So far this year the band has already had several anniversary tributes. In February they popped by David Letterman's show to commemorate the 50th anniversary of their first Ed Sullivan performance. They also had a huge 50th anniversary bash at the Grammys where musicians like Katy Perry butchered their iconic songs to acknowledge the 50 years it's been since the band first traveled to America.
Three tributes later we get it, it's been 50 years since 1964. At the rate they're going there will be a new celebration every month. Next year will be the 50th anniversary of their second movie Help! Will that get a special theater release too? In 2017 will there be a 50th anniversary to commemorate the first time the band deviated from their usual mop top looks?
I kid, but seriously. There's always something to celebrate when it comes to the Beatles because they did a lot in the short amount of time they were together. Every day is an anniversary of some album or song being released. There's no denying that they're awesome. But if we celebrate them every two seconds the public is going to get tired of it. I love the Beatles and I'm tired of it. Another 50th anniversary tribute? Really?
I don't know who is behind the band's marketing but they're doing a great job keeping them relevant. And the worst part is that I'm probably going to go see A Hard Day's Night in theaters because it's an awesome movie. But I'll go begrudgingly knowing that I'm contributing to keeping this marketing plan in place.
You can watch the refurbished trailer for the film below:
And then watch this fan version that makes Paul McCartney look evil because it's really entertaining.