Primark Customer Finds Label Claiming Poor Labor Conditions Sewn Into Her Dress

The typical labels sewn into your clothing are pretty boring: Washing instructions, fabric composition, messages from factory workers... Okay, maybe that last one is a little less run of the mill. But that's exactly what Primark customer Rebecca Gallagher received in a dress she purchased from the store: a cry for help. "Forced to work exhausting hours," read a hand-sewn label tucked in with usual tags you'd expect to find in store-bought clothing.

Gallagher, who lives in Swansea, Wales, purchased the dress from Primark, a U.K. retailer set to open its first U.S. outpost in 2015, for the equivalent of $17. She found the hidden label when hunting for the washing instructions. The disturbing discovery made Gallagher re-think fast fashion (something more of us should be doing, to be honest). She told the South Wales Evening Post:

Gallagher tried to contact Primark to tell them about the label but was put on hold for 15 minutes before the call was disconnected. A spokesperson for Primark has since spoken out to say that no further incidents have occurred and that the company would be grateful if Gallagher returned the dress to them for further investigation.

Primark also released an expanded statement, published by Fashionista and re-printed below:

This is pretty much what you'd expect a company to say, true or not, but I'm glad that Primark isn't just ignoring the incident and hopefully will take measures to avoid working with sweatshops in the future. As for the rest of us, maybe we think before we stock up on camisoles at F21 Red for only $1.80. Prices that low are a cry for help all their own.