New 'Dumb and Dumber To' Posters Parody 'Lucy' Using the Most Relevant Tagline Ever — PHOTOS
Dumb and Dumber To has taken their marketing campaign to a whole new level — a whole new epic level. The first posters for Dumb and Dumber To were great, if you were already a fan of the original Dumb and Dumber. Just seeing Jim Carrey and Jeff Daniels reunited with the Farrelly brothers was enough for every Dumb and Dumber fan to come out of the woodwork for the nostalgia and the sheer anticipation of getting a sequel to a classic '90s movie. However, the newest Dumb and Dumber To posters appeal to a broader audience than just children of the '90s thanks to their epic parody of the Scarlett Johansson film Lucy.
Lucy was one of the most highly anticipated films of 2014 and it killed it at the box office, half because Johansson looked like a pure, unfiltered badass in the trailer and half because Avengers fans were taking Lucy as an unofficial Black Widow movie. Lucy actually proved to be a bit more cerebral than you might expect from an action movie, but it did open up more discussions about a possible future female superhero movie than ever before. In these Dumb and Dumber To posters, Lloyd Christmas and Harry Dunne replace Lucy with a parody of the movie's tagline.
"The average person uses 10% of their brain capacity. Imagine what he could do with 1%," the posters read. This is twice as effective because the entire premise of Lucy — that a person only uses 10 percent of their brain capacity — is a debunked scientific theory that you had to suspend your disbelief about in order to enjoy the film. That theory works better on a Dumb and Dumber To poster since it's the kind of "dumb" logic that Harry and Lloyd would accept as fact.
With these new posters, Dumb and Dumber To has a good chance of attracting a new generation of audience members. Check them out below.