Here's More Proof That Coach Is Getting Cooler

Alright, Coach, I am picking up what you are putting down. I have never, ever been much of a fan of the American brand, known for its signature "C" bags and tuck-into-your-armpit hobo bags and leather goods. The logo bags were tacky, easy to knock off, and were the epitome of mall fashion. Then Coach began to change and got a facelift. Zoe Kravitz, Odeya Rush, and Banks are in Coach's fall campaign, and every one of them is uber-cool in their own way.

I saw some of the Fall 2014 Coach bags, which were way edgy, enviable, and considerable. The brand is undergoing a revitalization via the stewardship of Stuart Vevers, who has been tasked with moving Coach from the in-between brand status to a more high-end, discerning consumer. It all starts with the products, but the brand's new campaign models are certainly pulling me in magnetically.

What's going on here? A whole lot of awesome over at Coach, it seems. The brand's upgrade is one of the biggest Fall 2014 fashion stories and I'm unable to look away.

The conundrum, however, is will all this change and this infusion of coolness translate into sales? Well, that remains to be seen. I will say that before, I did not care what Coach was doing. Now, I do.

Zoe Kravitz and Coach look good even in messy, wet weather.

Rush and her doe eyes soften the bulky coat. What a cute crossbody.

Banks slays and she is all about accessorizing that leather skirt I want to steal. The bag, the hat, the cuff, the stare — I love it all.

Yep, Coach, I'm in.

Images: Coach (3)