It seems like transforming celebrities into high fashion campaign ambassadors is a bit of a trend these days. Recent news of Justin Bieber for Calvin Klein, Nicki Minaj for Roberto Cavalli, and Ansel Elgort for Prada are all proof of this sudden resurgence to utilize star power for fashion brands' images. This is quite the clever strategy, I must say, because I would pretty much buy anything so long as this Game of Thrones hottie was selling it. Kit Harington is the new face of Jimmy Choo's Spring 2015 men's campaign, and the result definitely kicks the sex factor into overdrive.
The ad campaign features the hunky British actor posing alongside an equally sexy sports car — at a gas station that appears to be in the middle of nowhere. Sporting a masculine beard and slicked back hair, Harington struts about in some metallic high tops and patterned loafers that embody a cool futuristic vibe. The look, complete with a casual tee paired with an elegant two-piece suit, is a good one for the actor — like really good. Mr. Jon Snow has never looked more dashing — modeling sure does suit him. Is it getting hot in here?
Nope, it's just Kit for Jimmy Choo.
Images: Getty; Instagram