We'd Be Lost Without Eva Chen's Social Media Savvy

by Melanie Richtman

Every part of fashion week is an exclusive event — from private presentations to celeb-filled after parties — and the industry (I’m looking at you, Anna Wintour) would like to keep it that way. One notable exception is Lucky magazine Editor-in-Chief Eva Chen, who brings fashion to the public with her behind-the-scenes looks via social media. Chen isn’t sharing a snap of the latest at Marchesa to brag about her connections, she does it so that everyone on the outside can feel included. She is the Editor-in-Chief of the people, if you will, and we would be lost without her.

Chen takes a very personal approach to social media. She doesn’t have a strategy and no one is looking over her shoulder to make sure she selects an appropriate filter. She is true to herself 100 percent of the time. While Chen could post only glamorous shots of her professionally-applied makeup and brunches with Kanye (I imagine all fashion editors have brunch with Kanye but I could be wrong), she chooses to share pre-makeup selfies on Snapchat and makes fun of her NYFW style choices on Twitter with a healthy dose of self-deprecation, a rare trait in the fashion industry. Adding Snapchat to her social media repertoire has only made her more relatable.

Obviously, a majority of her tweets and Instagram posts are about the fashion events she attends, it is her job after all, but she does it in a way that makes you feel like you are right there with her. She provides a light and playful commentary on an industry that often takes itself too seriously. She worries that she posts too many slow motion videos in a row, but does it anyway because she wants to show the world how fabulous that Prabal Gurung dress is, and doesn’t care if doing so will look bad in her Instagram feed.

Chen’s social media accounts are arguably the only ones you need to follow during fashion month. She will show you her favorites pieces, recap what she wore, make fun of herself for being the only one in white at Tom Ford and maybe even post a blurry photo or two, because you just have to see these 3.1 Phillip Lim booties on the runway. So thank you, Eva Chen, for sharing your fashionable life with us plebeians. We appreciate it.

Images: Eva Chen/Twitter (2); Eva Chen/Instagram