Look, I see what you did there, Spirit Airlines. The first mention of "69 planes" in Spirit Airlines' latest promotion wasn't subtle ("We've been waiting to hit 69 planes for years"), nor was the second ("#69!") or the third ("Bare Fare! $69.00"), right down to "Spirit is in an even better position to get you where you're going." I geddit: You have 69 planes now. You think it's hilarious. I did, too, but only the first time. You took the joke too far, Spirit Airlines.
A bit of backstory: Spirit Airlines has 69 planes, and is running a pretty sweet deal to celebrate: $69 round-trip flights to a handful of destinations in April and May. For Spirit Airlines, that's the only backstory. Incidentally, on Monday the U.S. Department of Transportation gave Spirit Airlines its first-ever federal report card, and it wasn't pretty: Spirit ranked second for customer complaints (8 per 100,000 passengers) and was the most frequently delayed airline out of Phoenix Sky Harbor International Airport (68.5 percent of its flights arrived on time. Which, ironically, rounds up to 69).
The next day, this happened.
We've been waiting to hit 69 planes for years. It's our favorite number - ever since we were twelve and found that magazine under our brother's bed (the one with the fantastic articles). #69 is perfect: just the right size, with a cockpit that's in your face (because it's bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you're going. We're popping an epic Bare Fare in celebration! $69.00* round trip!
Here's the ad.
In a statement given to My Fox 9, Spirit Airlines said:
Spirit isn't your typical airline. In most cases different means saving our customers a lot of money on their air travel. When it comes to advertising, different means we don't spend a lot of money on advertising – because that just increases fares. But we're also different because our ads are fun and often irreverent.
We have a long history of taking major, national news stories, or just things we like to have fun with and connecting them to our marketing. The vast majority of our customers think they're funny, and accept them for what they are. We realize and accept that a small group of people might not think the same way.