Her name is synonymous with YouTube beauty gurus. But now, Michelle Phan launched her own online network. The YouTube star rose to fame through her insanely useful makeup tutorials, but now, things seems to be moving full steam ahead for the beauty expert. Her new network, ICON, launched yesterday and will feature beauty, lifestyle, and health content that's sure to please all of us who are obsessed with YouTube and its many fabulous stars.
Phan rose to fame back in 2007 when she posted her first YouTube video. Now, the makeup artist has over six million followers on the video community and transitioned her success on the site into a plethora of other venues. Phan now has a makeup line with L'Oreal, a how-to guide/self-help book, and her very own website packed full of awesome lifestyle tips. The star has definitely made the foray into more markets seem possible, and now, she's expanding even further.
Phan is adding her own online network to her list of accomplishments. The network, entitled ICON, launched yesterday, and will include a wide range of lifestyle content including Phan's forte of health, beauty, and lifestyle-focused media. The ICON videos will still be available on YouTube but in the coming months, they will also begin to pop up on ROKU, social media sites, and apps for iOS and Android.
Outside of being an incredibly exciting venture, ICON also seems have quite the fun corporate environment. Celeb makeup artist and contributor to ICON, Jamie Greenberg, has created a particularly hilarious YouTube series dedicated to pranking guests who believe they've signed up for a makeover. Pretty Little Pranksters is basically Punk'd for makeup-loving women everywhere. Despite being the head of the new network, Phan was definitely not immune to Greenspan's pranks. So, in good April Fool's spirit, check out the prank below and be sure to visit ICON!