Nearly ten years ago Derek Zoolander once asked us, "What is this? A CENTER FOR ANTS?" and now it seems the world has gone mad and there are more and more ant-sized things popping up in our human-sized world. The marketing geniuses at Marvel have started placing tiny billboards all around Australia to promote the summer release for Ant-Man. These miniature wonders are powered by LED lights and can be seen all over Melbourne, Brisbane, and Queensland. Many-a-crook has tried to yank the promotional items, but their dastardly plans were foiled, FOILED I SAY, by glue. If a sneak peek at Paul Rudd's six pack in the teaser trailer wasn't enough to make you fall in love with Marvel's unlikeliest of superheroes, their super-tiny marketing surely will.
The teeny tiny billboards will also help to push the comedic element of Ant-Man . Sure he's a superhero on a mission to save the world from imminent destruction, but he's also played by one of the funniest and most charming men in Hollywood...and it's a superhero that's an ant. The concept alone is, well, funny.
To get you ready for the July 17 release of what will surely be another mega-hit for the Marvel Universe, here are all of the tiny things to fall in love with. Enjoy.
The Tiny Ant-Man Billboards
Tiny Hamsters Eating Tiny Burritos
The film that gave us Lena Dunham!
The Derek Zoolander Center for Kids Who Can't Read Good and Wanna Learn to Do Other Stuff Good Too
A tiny national treasure.