7 Ways The Apple Watch Is Feminist Because Wearables Aren't Just For Men
Inspector Gadget had a lot of cool tech built into him, but his niece Penny was the real brain of the operations — and people tend to forget that she was the one who wore the nifty utility watch. Why wearable technology has yet to gain traction with women today is a mystery to me. Maybe it's because the smartwatches in the market right now, with their clunky bodies and monochromatic colors, appear to be geared toward men. But Apple's version could be the first created with a woman in mind, which makes the Apple Watch one major feminist piece of tech.
Apple has actively pursued female customers for its smartwatch since first announcing it back in September. A Vogue cover, a pop-up event during Paris Fashion Week, and a new photo of Beyoncé sporting the ultra-luxe gold Apple Watch at Coachella proved how important it was for Apple's first new product in years to really take off with women.
Feminism is about equal rights, and the Apple Watch levels the wearable field. A recent Reuters' poll showed men were twice as likely to buy an Apple Watch than women, but if Apple's wrist-worn tech posts solid numbers among female buyers, perhaps the rest of the industry will realize that wearables aren't just for men.
I have the wrists of a sixth grader, which makes it difficult for me to buy bracelets, let alone watches. The Apple Watch offers two face sizes — 38 millimeters and 42 millimeters — so you have the option to go big or go with a smaller face that won't overwhelm you. There are also two options for wrist straps: small/medium and medium/large. Size matters, and in this case, smaller might be the way to go.
With a lighter aluminum case, the Apple Watch Sport was designed for runners and athletes so they don't feel weighed down during their workouts. But that also makes the Apple Watch Sport extremely female-friendly. We have another stress on our hands from our purses to our bracelets to our rings. A lighter watch might be just what a woman needs. Oh, and the Sport version is $200 cheaper than the regular Apple Watch too.
As a trendsetter, the Apple Watch is opening the next frontier of where high tech meets high fashion. The Apple Watch is practical, but it's also a luxury fashion item just like your designer handbag and shoes. There are 38 types of Apple Watches you can choose from based on size, color, price, and bands. Leather or link — there's a band to match whatever occasion you need.
Your favorite social media apps Twitter, Instagram, and Pinterest are already Apple Watch-friendly so you can easily keep up with your social life with a flick of your wrist. You can also shop on your watch since Amazon, Target, and even ASOS have Apple Watch apps ready to go There are more than 2,000 apps approved for the Apple Watch so far, and more are coming to jump on the wearable wagon.
The Apple Watch makes working out feel like a game. Its reminders to stand up every hour will keep you on your toes, and you'll feel super accomplished knowing you walked 10,000 steps in a day. It's hard enough as it is to diet and get to the gym without moral support. Really, your Apple Watch will be your biggest cheerleader to living healthy.
The point of having an Apple Watch is to simplify your life. You won't have to take out your phone to see what time it is — it is a watch after all. More importantly, you won't have to constantly check your phone for that super important email/text/call. No more rummaging through your bag for your wallet since you can use Apple Pay with your Apple Watch. Genius stuff.
The Apple Watch is a creative piece of technology that has a bunch of exclusive features built into it that you won't get anywhere else. Want to send a cryptic drawing to your BFF? Done. Send your heartbeat to your SO? Done. Play with new emojis that are animated? Done and done.
Images: Getty Images (4); Apple