Life's Toughest Questions Answered In Frapp GIFs

Advertising is weird, guys. It's all about selling you stuff in such a way that you don't realize you're being sold stuff. Case in point: Starbucks has teamed up with advertising agency Swift to release an entire keyboard of Frappuccino GIFs on the app Popkey. Just when you thought Starbucks had done all of the Frappuccino innovating they possibly could — I mean adorable Mini Frappuccinos? Genius! — they take it a step further. Is the end game making us all subjects of the Greater Starbucks Empire? Maybe... but that may not necessarily be such a bad place to be.

Popkey founder Adrian Salamunovic explained the subliminal messaging within the 21 branded GIFs. "The keyword is 'subtle' branding — it's not in your face," he said to AdWeek. "What fails hard in the GIF world is things like watermarks or hashtags." Popkey specializes in keyboards of animated GIFs, which are super useful when you need to find the perfect Kardashian GIF to respond to your drunk friend at 2 PM on a Wednesday (is that just a college thing? It might be just a college thing).

Personally, when I set out to write this piece, I was skeptical of the GIFs. I already have my racially diverse emojis and my personalized Bitmoji. Why would I need to send my friends a picture of a spinning Frappuccino? But, my friends, I have been converted. You see, the Starbucks Frappuccino GIFs are love and they are life. They are nothing and everything simultaneously. They occupy the abstract space between right now and the future. And they can provide the answers to some of life's most difficult questions.

1. Why Are We Here?

Spinning Frappuccinos and cats. That's why.

2. Can You Ever Really Know Another Person?

No, but you can moonwalk in sync with another person.

3. What Happens After We Die?

That happens.

4. Who Decides What Is Moral?

This guy.

5. Do We Have Souls?

Cat says yassss.

6. What Is the Meaning of Life?

But you already knew that.

Images: Starbucks Frappuccino/Facebook; Giphy (6)