Hillary Clinton's trip to Chipotle in April created the most famous burrito bowl ever ordered, which revealed that, yes, the Democratic presidential candidate will dish out an extra $1.80 for guacamole. On Monday, Clinton gave Chipotle another major shout-out via Twitter, tweeting out an ABC News story on the fast food chain's increased worker benefits. The tweet was posted with the caption, "We knew we liked you, @Chipotle," making it no secret that there's some real love there between Clinton and those burrito bowls.
Starting July 1, all Chipotle employees will get increased benefits that range from paid vacation time, sick pay, and tuition reimbursement. The benefits were initially only available for those paid salaries, but the company hopes the new offerings will attract high school and college students, who generally make up most of its part-time entry-level jobs, according to ABC News. Year-end filings showed Chipotle had 53,090 employees as of December, with 48,500 on hourly pay.
It's a big and bold move, especially since there have been increased calls for minimum wage raises and improved working conditions across a wide range of industries. In April, McDonald's (which used to be a major investor of Chipotle) announced it would raise its minimum wage by $1 in its corporate-owned restaurants. A month earlier, Target raised its minimum wage to $9 an hour to match the new rate offered by other retailers such as Wal-Mart and T.J. Maxx.
Now with two very public shows of affection, Clinton's love for Chipotle is clear, and it's a win-win situation for both. Chipotle wins big because, hey, what better endorsement than someone who could be the country's very first female president? And Clinton wins because it's a fun way to show where she stands on the worker conditions debate, a strategy that she'll likely carry into the upcoming presidential debates.
Yay for Chipotle, and yay for Clinton. Me thinks this calls for another Chipotle visit. Would Clinton order the same chicken burrito bowl with guac? Something tells me yes.