Pumpkin pie and candy corn may be sweet, but autumn’s sweetest offering isn’t food at all — it’s Black Friday deals. Black Friday is one of the most hotly anticipated shopping events of the year, kicking off the holiday shopping season each November with major sales from retailers like Amazon, Best Buy, and Sephora. If you’ve been waiting to pull the trigger on a new laptop or Instant Pot, Black Friday is the time to do it — and Black Friday 2019 is already shaping up to be one of the best (and sweetest!) years yet.
When is Black Friday?
Black Friday always falls on the Friday after Thanksgiving, which means the actual date changes from year to year. This year Black Friday falls on November 29, 2019, which is notably later than usual. This means there will be less than a month between Black Friday and Christmas, ramping up the urgency on everyone’s holiday shopping. Black Friday deals will probably be at their lowest on the 29th, but retailers like Walmart have already started offering preview sales, and Amazon will likely begin rolling out Black Friday countdown deals in early November.
What time does Black Friday begin?
While many retailers are likely to offer deals throughout November, Black Friday doorbusters are likely to begin on Thanksgiving Day or early Friday morning. In previous years, brick-and-mortar stores such as Target, Walmart, and Best Buy have offered in-store sales starting on Thanksgiving Day around 5 or 6 PM. These stores tend to close overnight, then reopen early the next morning, though opening times vary. If you plan to shop in-store, check the hours for locations near you. If you plan to shop online, keep checking this page for updates, as everyone here at Bustle will be doing our best to help you track down the top deals.
When do Black Friday ads come out?
Different retailers release ads at different times. It’s possible to attempt to predict the release dates based on previous years, but there may be some scheduling shifts due to the fact that Black Friday is so late this year. It seems quite likely that stores like Target, Walmart, Best Buy, and Macy’s might release their ads in the first half of November. Lowe’s, Home Depot, and GameStop may drop their ads around November 20. Amazon doesn’t publish ads, but you might be able to find a list of Amazon Black Friday deals around November 20 as well, which should allow you to plan for doorbusters. eBay tends to release its ads at the last minute, just before Black Friday begins.
What are the best things to buy on Black Friday?
Historically, Black Friday has been the time to buy big-ticket electronics. This is still very much the case. TVs are a classic doorbuster, though you should make sure you do your research to avoid landing a great deal on a mediocre TV. You might be able to find great deals on video games and gaming consoles like the Nintendo Switch or Playstation 4, especially in bundle form. Small kitchen appliances often go on sale as well, with everything from blenders to Instant Pots likely to be available at a heavy discount. If you want to purchase any Amazon devices, such as a Kindle, Echo smart speaker, or Fire tablet, Black Friday is a great time to do it. If you’re interested in Apple products, you should know that Apple doesn’t often offer significant deals on its products, but other retailers are likely to offer discounts on iPhones, iPads, Macbooks, and Apple watches. Laptops, tablets, headphones, and camera bundles abound on Black Friday, so keep an eye out for those as well. And finally, while makeup and clothing aren’t quite as traditional to purchase on the big day, they’ll almost definitely be discounted at a variety of retailers including Sephora, Amazon, L.L. Bean, and Zappos.
Where are the best places to shop on Black Friday?
Most retailers are offering Black Friday sales, whether in-store or online. Make sure to check out Amazon, Target, Walmart, Best Buy, Macy’s, Nordstrom, and Kohls for some of the season’s best deals.
Is it better to shop online or in-store on Black Friday?
Black Friday is traditionally an in-store shopping day. And while shopping in-store has some benefits, it also has some major downsides. There are some deals that may only be available in stores, and sometimes in-store doorbusters offer some of the day’s best deals. However, the doorbusters are often very limited in quantity, which means that there are no guarantees, even if you line up early. And waking up early to hunt for deals in crowded stores can be an unpleasant experience. Online shopping can be accomplished from the comfort of home and gives you access to a larger number of products and retailers, but you risk missing out on those in-store deals and doorbusters. Ultimately, every shopper needs to decide what matters the most to them and plot their shopping accordingly.
How can you get the best deals on Black Friday?
The best way to get a great deal on Black Friday is to prepare in advance. Look for coupons and news about sales in your Thanksgiving Day newspaper and on retailer websites. Follow your favorite retailers on social media, sign up for their newsletters, and join loyalty programs so that you can stay informed about all the best deals. Come up with a game plan so that on Black Friday morning you already know what you want, how much you’re willing to spend, and where to shop at what time. Research and track the prices of the products you want so that you know what’s a good deal and what’s nothing to write home about. Look into the return policies for your favorite stores so it’s easier to make a snap judgment if you’re not sure about a purchase. If you’re planning to shop online, you may also want to make yourself aware of shipping policies. So long as you’re an informed and discerning customer, you should be able to get the best deals.
Bustle may receive a portion of sales from products purchased from this article, which was created independently of Bustle's editorial and sales departments.