Pumpkin pie and candy corn may be sweet, but autumn’s sweetest offering isn’t food at all — it’s Black Friday deals. Black Friday is one of the most hotly anticipated shopping events of the year, kicking off the holiday shopping season each November with major sales from retailers like Amazon, Best Buy, and Sephora. If you’ve been waiting to pull the trigger on a new laptop or Instant Pot, Black Friday is the time to do it — and Black Friday 2020 is already shaping up to be one of the best (and sweetest!) years yet.
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When is Black Friday?
Black Friday always falls on the Friday after Thanksgiving, which means the actual date changes from year to year. This year Black Friday falls on November 27, 2020, which is notably later than usual. This means there will be less than a month between Black Friday and Christmas, ramping up the urgency on everyone’s holiday shopping. Black Friday deals will probably be at their lowest on the 27th, but retailers like Walmart have started offering preview sales, and Amazon has already rolled out early Black Friday deals with their Holiday Dash event.
What time does Black Friday begin?
While many Black Friday sales are likely to begin on Thanksgiving Day or early Friday morning, this year you can expect the Black Friday festivities to start even earlier, as retailers spread out early deals and sales out throughout the month of November. In fact, Amazon has already launched their pre-Black Friday event, with deep discounts on tech, kitchen appliances, and more, earlier than ever before. In previous years, brick-and-mortar stores such as Target, Walmart, and Best Buy have offered in-store sales starting on Thanksgiving Day around 5 or 6 PM. However, due to COVID-19, many brick-and-mortar retailers are shifting to their online marketplaces, making it a great time to snag fantastic deals without leaving your couch. The best Black Friday sales will be far and wide, so keep checking this page for updates, as everyone here at Bustle will be doing our best to help you track down the top deals.
When do Black Friday ads come out?
Different retailers release ads at different times. It’s possible to attempt to predict the release dates based on previous years, but there may be some scheduling shifts due to the fact that Black Friday is happening so late this year. Some retailers have already released Black Friday ads to accompany their early sales, and it's likely that stores like Target, Walmart, Best Buy, and Macy’s will continue to release their ads throughout November. Home Depot, Best Buy, Macy's, Lowe’s, and GameStop began dropping their ads in late October and early November. Amazon doesn’t publish ads, they've already released some pre-Black Friday deals, and will likely continue releasing information about their sales as we approach the date. eBay tends to release its ads at the last minute, just before Black Friday begins.
What are the best things to buy on Black Friday?
Historically, Black Friday has been the time to buy big-ticket electronics. This is still very much the case. TVs are always a great item to snag at a discount, though you should make sure you do your research to avoid landing an awesome deal on a mediocre TV. You might be able to find great deals on video games and gaming consoles like the Nintendo Switch or Playstation 4, especially in bundle form. Small kitchen appliances often go on sale as well, with everything from blenders to Instant Pots likely to be available at a heavy discount. If you want to purchase any Amazon devices, such as a Kindle, Echo smart speaker, or Fire tablet, Black Friday is a great time to do it. If you’re interested in Apple products, you should know that Apple doesn’t often offer significant deals on its products, but other retailers are likely to offer discounts on iPhones, iPads, Macbooks, and Apple watches. Laptops, tablets, headphones, and camera bundles abound on Black Friday, so keep an eye out for those as well. And finally, while makeup and clothing aren’t quite as traditional to purchase on the big day, they’ll almost definitely be discounted at a variety of retailers including Sephora, Amazon, L.L. Bean, and Zappos.
Where are the best places to shop on Black Friday?
Most retailers are offering Black Friday sales, primarily online this year. Make sure to check out Amazon, Target, Walmart, Best Buy, Macy’s, Nordstrom, and Kohls for some of the season’s best deals.
Is it better to shop online or in-store on Black Friday?
Black Friday is traditionally an in-store shopping day. However, over the past few years many retailers have been shifting their focus to online sales, making the online Black Friday sales better than ever. In part due to COVID-19, expect many retailers to offer their best deals and deepest discounts on their websites and on online marketplaces like Amazon and eBay. And, while shopping in-store traditionally has some benefits, it may be easier to approach Black Friday 2020 from the comfort of your own home. Ultimately, every shopper needs to decide what matters the most to them and plot their shopping accordingly.
How can you get the best deals on Black Friday?
The best way to get a great deal on Black Friday is to prepare in advance. Look for coupons and news about sales in your Thanksgiving Day newspaper and on retailer websites. Follow your favorite retailers on social media, sign up for their newsletters, and join loyalty programs so that you can stay informed about all the best deals. Come up with a game plan so that on Black Friday morning you already know what you want, how much you’re willing to spend, and where to shop at what time. Research and track the prices of the products you want so that you know what’s a good deal and what’s nothing to write home about. Look into the return policies for your favorite stores so it’s easier to make a snap judgment if you’re not sure about a purchase. If you’re planning to shop online, you may also want to make yourself aware of shipping policies. So long as you’re an informed and discerning customer, you should be able to get the best deals.