17 Brands For Natural Hair You've Probably Never Heard Of
Bustle and Coveteur are working together to bring you the best mix of the season's fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational, and attainable. Check The Fall Style Edit channel weekly to see what we're up to.
Dealing with kinky coils is no joke, and when a curly Q stumbles upon a holy grail hair care regimen, straying from tried-and-true products without guidance feels totally out of the question. There’s a reason big names are a naturalista go-to, but lesser-known brands for natural hair are often the best kept secrets.
Maintaining curly hair comes with so much trial and error that it can be overwhelming. Humidity fighters for natural hair are practically the unicorns of the kinky-curly community, a girl’s got to seriously hunt for worthy leave-in products, and nothing dares to come close to the struggle of finding curl enhancers that define and hydrate. It’s no wonder the most popular natural hair lines are constantly hyped; once naturalistas discover curly hair products that actually work, there’s just no turning back. So, must-have brands like Cantu, Camille Rose Naturals, and Carol’s Daughter will likely always have a place in your stash. But it just may do your locks some good to switch it up with the unfamiliar.
Some of the best moisturizers, detanglers, and cleansers come from companies you probably haven’t heard of or tried yet. It's time to get hip to these 17 under the radar brands full of curlicious magic.
Complete with a cleanser, conditioner, styling cream, and sealing oil, Moisture Love’s system is the gateway to moisture retention, frizz control, and curl definition. Subscribe to get automatic deliveries of the system on a routine basis and save money on your purchases.
5Uncle Funky's Daughter
Getting your hands on their Defunk Hair Refresher Tonic is an absolute must. An herbal scalp cleanser that neutralizes odors, stimulates hair growth, and soothes itchiness, it’s a buildup buster that maintains curly, loc, and protective styles in between washes.
Although the brand is arguably more known for their skin and bath collections, there are some worthy hair products behind Nubian Heritage that deserve some shine. Whether your mane is thick, dry, damaged, or fine, there are plenty of moisture-rich options.
13Alodia Hair Care
There’s a hair kit to suit all curly needs with Alodia. Try the Healthy Hair Starter Kit if you’re not sure where to begin, the Heat Style Kit is perfect for naturalistas favoring blow outs, the Wash n Go set is a quick styling dream, and the Twist and Braid Out bundle is ideal for achieving defined curl results.
Soultanicals not only has an amazing hoard of hair care, but clever product names like “Can’t Believe It’s Knot Butta” and “Honey, I Shrunk the Frizz” will make you fall in love with their brand. Shop by texture to discover a regimen that will enhance your mane like never before.
Maybe you’ve come across these amazing brands and have yet to dabble in their inventory. Maybe it’s all new to you. Whether you’ve checked them out before or not, these lesser-known brands are proof that there are always worthy options beyond the most popular natural hair care.