23 Under-The-Radar Beauty Products With A Cult-Following On Amazon

Sometimes, the best beauty products aren't the ones you see blasted all over social media. They may not have brand names that catch your eye, or they're just everyday staples that you never considered to upgrade. These under-the-radar beauty products may seem far less exciting at first — but 1,000-plus rave reviews on Amazon don't lie.

So why buy a new shaving cream when yours already works fine? Or an eyelash curler? Or a bar of soap? Simple: these are the best of the best, and Amazon reviewers swear by them. Why else would there be over 8,000 reviews for a hair loss shampoo?

With all the exciting new makeup out there, it's easy for the basics to get lost. But truly, a surprise score on Amazon can be a lot more thrilling than scoring an overpriced, overexposed beauty product. So is finding a product that gets rid of dandruff without any bells or whistles, or a blow dryer that is better than the one you've had since high school. And sometimes, a simple switch-up in your routine is in order after using the same product for a few years.

Why not try something new to you? These under-the-radar products aren't famous yet, but they're tried, true, and really work.

by Emily Estep

1. This Shampoo That Helps Prevent Hair Loss

PURA D'OR Anti-Hair Loss Shampoo, $31, Amazon

This anti-hair loss shampoo carefully combines 17 active ingredients to reduce hair loss caused by breakage — including aloe vera and red Korean seaweed — without any parabens and harmful chemicals. The product is also cruelty-free and even hypoallergenic, so it's safe to use on even the most sensitive of scalps, strengthening the entire strand starting at the base.


2. These Jumbo Rollers That Heat Up Quickly

Conair Xtreme Instant Heat Jumbo Hot Rollers, $30, Amazon

This set of instant hot rollers includes two sizes: jumbo and super jumbo. Basically, if you're looking to curl your hair fast, then these rollers are for you. The curlers heat up in just two minutes, and the set even comes with 12 clips to keep hair in place while you're styling it.


3. This Double-Sided Mirror With Intense Magnification

Conair Double-Sided Lighted Makeup Mirror, $26, Amazon

This lighted makeup mirror has two sides — one with seven times the magnification for a really close look while you're tweezing or plucking. It also won't fog up on you, and doesn't require any batteries.


4. This Shaving Cream That Soothes Your Skin

Proraso Shaving Cream, $10, Amazon

This refreshing shaving cream is designed for all skin types, with eucalyptus oil that tones the skin and menthol to soothe. It creates an extra rich lather to really soften up hairs, letting you get a close shave every time while also pampering your skin. One thrilled Amazon reviewer even said, "This is hands-down the best shaving cream I have ever used."


5. The Bar Soap That Will Make You Go Back To Bar Soaps

Aspen Kay Naturals Organic Dead Sea Mud Soap Bar, $9, Amazon

This bar of soap can be used on both the face and body, and it's made with pure, organic dead sea mineral mud — so it's completely free of chemicals and preservatives. Each bar is handmade, and the soap is totally vegan and cruelty-free. Amazon reviewers love its combination of mud, shea butter, and olive oil, which deeply hydrates the skin.


6. This Gel Polish Kit That Has Everything You Need

Sensationail Gel Polish Starter Kit, $25, Amazon

This gel polish kit pretty much has everything you could possibly need for a 10 gel manicure. And I mean everything — they include the polish, top coat, base, the LED light, and more. Best of all? The manicure should last about two full weeks.


7. This Sunscreen That Absorbs Quickly Into Your Skin

EltaMD UV Clear Broad-Spectrum SPF 46, $33, Amazon

This popular broad-spectrum sunscreen offers serious protection at SPF 46, and it's well-known for not clogging pores or irritating sensitive skin. It even has niacinamide and hyaluronic acid in its formula, which plump up the skin and help keep it hydrated. Basically, the sunscreen does way more than shield you from the sun, because it nourishes your skin at the same time.


8. This Protector Spray That Shields Your Hair From Heat

HSI Professional Thermal Protector 450, $14, Amazon

This thermal protector spray shields your hair from the heat damage many of us our guilty of inflicting every day with flat irons, curling wands, and blow dryers. Not only does it protect your hair, it also makes it smoother and shinier with argan oil. Amazon reviewers love that it doesn't leave your hair feeling heavy, with one writing: "Thank you for this lightweight miracle product!"


9. This Hair Mask That Keeps Hair Hydrated

Arvazallia Hydrating Argan Oil Hair Mask, $12, Amazon

This hair mask is ideal for dry and damaged hair, because it's made with argan oil to deeply hydrate. It repairs damage, restores shine, and promotes hair growth, and can also be used as a deep conditioner. Reviewers with relaxed or processed hair swear by this product.


10. This Facial Moisturizer Made With Organic Ingredients

Christina Moss Naturals Organic Facial Moisturizer, $26, Amazon

This completely organic facial moisturizer is powered by star anise seed oil, which moisturizes the skin and gives the product a light licorice scent. Amazon reviewers love that this moisturizer absorbs quickly, leaving your skin soft, airy, and hydrated without feeling greasy. And with this product, a little goes a long way, so it's well worth the purchase.


11. This Mascara That Adds Tons Of Volume

Elizabeth Mott It's So BIG Volumizing Mascara, $15, Amazon

This volumizing mascara from Elizabeth Mott is beloved for its lengthening and curling abilities — and that it lasts for hours without smudging. Its unique brush shape adds volume where you want it, and at the end of the day, it's a breeze to remove. Plus, this mascara is cruelty-free and even approved by PETA's Beauty Without Bunnies program.


12. This Anti-Dandruff Shampoo That's Crazy Powerful

Nizoral Anti-Dandruff Shampoo, $14, Amazon

This anti-dandruff shampoo is formulated with ketoconazole — which can control both flaking and itching — to help manage dandruff. It's a powerful product, only designed to be used once a week in place of your regular shampoo. Amazon reviewers say it totally works, with one saying "My only regret is that I did not start using it sooner."


13. This Eyelash Curler That Doesn't Harm Your Lashes

Brilliant Beauty Eyelash Curler, $9, Amazon

This eyelash curler curls lashes for intense volume without tugging or breaking lashes More than 1,300 Amazon reviewers love that it works for a range of eye shapes and never pinches. The curler also comes with a satin bag and refill pads, too.


14. This Foot File That Always Gets The Job Done

Microplane Colossal Pedicure Foot File, $7, Amazon

This enormous foot file gets rid of calluses and removes rough skin gently and painlessly. Its lightweight and easy to use, and you don't have to soak your feet before using it. One reviewer enthusiastically writes: "If it can work for me, it can work for anybody. I literally had dried, cracked cement for heels and now I have baby soft skin from one use. I've never seen results like that in my life."


15. This Exfoliating Scrub That Leaves Skin Soft

ASUTRA Gentle Exfoliating Scrub, $22, Amazon

This exfoliating scrub does way more than slough dead skin off — it also hydrates and moisturizes. It's formulated with 100 percent pure dead sea salt, as well as aloe vera, jojoba oil, sweet almond oil, and lavender oil for a calming scent. It's got no artificial ingredients, and it's effective at getting rid of ingrown hairs, too.


16. These Lip Balms Made With Beeswax And Lanolin

Beauty By Earth Organic Beeswax Lip Balm Set, $10 (Set of 4), Amazon

This lip balm set includes four different flavors — acai berry, Asian pear, grapefruit pomegranate, and green tea — and they're all made with organic ingredients. It's free of artificial flavors, and it's made with beeswax, coconut oil, and lanolin to hydrate dry lips.


17. This Repair Lotion Made With Macadamia Oil

Adamia Therapeutic Repair Lotion, $18, Amazon

This therapeutic repair lotion is made with macadamia oil — and since macadamia oil is rich in omega-7, it mimics the skin's natural oils for really effective hydration. It's free of parabens, soy, and petroleum, and is perfect for people with sensitive, damaged skin.


18. This Eye Gel That Takes Care Of Your Sensitive Eye Area

Baebody Eye Gel, $17, Amazon

This eye gel has become a star on Amazon for all the amazing things it can do — it firms, hydrates, improves elasticity, and soothes the delicate skin under the eyes. Made with plant stem cells, Vitamin E, and hyaluronic acid, it doesn't have any dyes, harmful fragrances, or weird chemicals to irritate your eye area.


19. This Contour And Highlight Palette That Blends Flawlessly

Aesthetica Cosmetics Cream Contour And Highlighting Kit, $25, Amazon

This cream contour and highlighting kit is vegan and comes with six different blendable colors to create the perfect contour and highlight shades for your skin tone. The palette also allows you to remove and re-arrange the refillable pans, and it also includes a mirror and an instruction booklet to guide you during your makeup routine.


20. This Hair Dryer That Works Super Fast

BaBylissPRO Ceramix Xtreme Dryer, $60, Amazon

This powerful blowdryer dries hair quickly without causing damage, thanks to infrared heat technology that gently and evenly dries hair. It's got four different heat settings, and reviewers love that it makes hair voluminous and shiny.


21. This Setting Powder That Mattifies All Day

Sacha Cosmetics Buttercup Powder, $19, Amazon

This makeup powder is finely-milled and buttercup yellow, which is perfect for people with medium to dark skin tones. It's made to bake or set foundation and concealer, it won't cause flashback in photos, and it will keep skin matte all day — making it ideal for special occasions.


22. This Foot Cream That Nourishes Cracked Heels

O'Keeffe's For Healthy Feet Foot Cream, $9, Amazon

This foot cream has been used as a staple to hydrate and refresh cracked, dry heels for years. Its formula provides concentrated moisture to your feet, keeps that moisture in, and takes care of the thickest, driest feet without feeling greasy. One reviewer loves it: "I have tried everything for my cracked heals.. I use this product three times and my feet look hundred times better. I do not write reviews but I have to mention this cream IT. IS. A MA ZING!!!!!"


23. This Huge Makeup Brush Set That Includes Every Brush You Need

BS-MALL Makeup Brushes Set, $10 (Set of 10), Amazon

This brush set includes ten different brushes, ranging from foundation to face to eye, and is made with high-quality synthetic hair that doesn't shed. These brushes are dense and soft, they apply makeup smoothly and seamlessly, and over 7,000 reviewers love them — making it a great alternative to more expensive sets.

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