The days are getting shorter, the temperatures are beginning to drop, and the thirst for pumpkin spice lattes and sweater weather is becoming more and more real as the beginning of September fast approaches. But don't cry because summer is almost over — smile because August's beauty launches were epically abundant. There was definitely no shortage of new makeup and skin care products in July, but August's offerings were arguably more plentiful and extremely exciting. Perhaps it's because we are all more than ready to start transitioning our routines to fall — think: more hydrating creams and serums, deeper lipstick hues, and richer eyeshadow palettes. Summer's dewy and light makeup looks were great, but most beauty lovers would admit that fall beauty is where it's at. And while we're not quite there just yet, we're making our way to fall beautifully with these 29 new products.
Because you may have been on vacation (or at the very least, in an "OOO" state of mind all summer long) you may have missed some of the latest launches in the beauty world. Don't fret — I've gone ahead and rounded up the best of the best product launches from August 2018 below.