Pretty much anything BECCA launches has potential to become a cult-favorite worth obsessing over, from their Chrissy Teigen x BECCA palette to their Jaclyn Hill Champagne Pop collab. Their latest and greatest has the potential to be equally beloved: BECCA's pink setting powder is probably the prettiest, most interesting powder you've ever come across.
The product, which is the second of the brand's Soft Light Blurring Powder, is the perfect shade of millennial pink, called Pink Haze. But don't worry — it may look eye-poppingly rosy sitting on your bathroom counter or in your makeup bag, but it's pretty without the pink when you're actually wearing it. It's still translucent, so while it looks pink in the jar, it goes on without a trace, according to the brand.
Aside from it's pretty color, the Soft Light Blurring Powder has a dreamy texture, too. It has a silky, super-fine consistency, so it feels crazy light both when you apply it and while you're wearing it. And it looks as good as it feels: According to the brand, it's "infused with ceramic microspheres that softly scatter light to blur." Basically, it's like wearing an Instagram filter IRL.
BECCA Soft Light Blurring Powder in Pink Haze
If you want to finish off your pink-inspired beauty look with a few other goodies, here are three other favorites from the brand to snag.
1. BECCA Light Chaser Highlighter
This eye-catching highlighter gives off a jade hue when it hits the light.
2. BECCA Under Eye Brightening Corrector
A peachy-pink concealer instantly gives energy to tired eyes.
3. BECCA Liquid Crystal Glow Gloss
This is a lip gloss your seventh-grade self would swoon over.