BECCA's Millennial Pink Soft Light Blurring Powder Is The Coolest Of Its Kind
BECCA Cosmetics
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Pretty much anything BECCA launches has potential to become a cult-favorite worth obsessing over, from their Chrissy Teigen x BECCA palette to their Jaclyn Hill Champagne Pop collab. Their latest and greatest has the potential to be equally beloved: BECCA's pink setting powder is probably the prettiest, most interesting powder you've ever come across.

Chrissy Teigen x BECCA Palette, $46, Sephora

The product, which is the second of the brand's Soft Light Blurring Powder, is the perfect shade of millennial pink, called Pink Haze. But don't worry — it may look eye-poppingly rosy sitting on your bathroom counter or in your makeup bag, but it's pretty without the pink when you're actually wearing it. It's still translucent, so while it looks pink in the jar, it goes on without a trace, according to the brand.

Soft Light Blurring Powder, $38, Sephora

Aside from it's pretty color, the Soft Light Blurring Powder has a dreamy texture, too. It has a silky, super-fine consistency, so it feels crazy light both when you apply it and while you're wearing it. And it looks as good as it feels: According to the brand, it's "infused with ceramic microspheres that softly scatter light to blur." Basically, it's like wearing an Instagram filter IRL.

BECCA's Soft Light Blurring Powder in Pink Haze drops on Friday, July 28 on Sephora.com and BeccaCosmetics.com, and in Sephora stores on August 11.

BECCA Soft Light Blurring Powder in Pink Haze

BECCA Soft Light Blurring Powder in Pink Haze, $38, Sephora.com

If you want to finish off your pink-inspired beauty look with a few other goodies, here are three other favorites from the brand to snag.

1. BECCA Light Chaser Highlighter

BECCA Light Chaser Highlighter, $34, Sephora

This eye-catching highlighter gives off a jade hue when it hits the light.

2. BECCA Under Eye Brightening Corrector

BECCA Under Eye Brightening Corrector, $30, Sephora

A peachy-pink concealer instantly gives energy to tired eyes.

3. BECCA Liquid Crystal Glow Gloss

BECCA Liquid Crystal Glow Gloss, $22, Sephora

This is a lip gloss your seventh-grade self would swoon over.