I love how slowly, steadily, and strategically singer/actor/lifestyle guru Ashley Tisdale has built her beauty empire! Ashley Tisdale's Illuminate Cosmetics launched last spring under the BH Cosmetics umbrella. The brand kicked off with neutral and shimmery eyeshadow palettes, lip and cheek stains, and lip gloss, all of which were inspired by her adopted home state of California.
Illuminate expanded to include makeup brushes with gorge seafoam green handles; the tools were so popular that the brand couldn't keep them in stock. Illuminate was initially available online via the brand's site before expanding into teen mall retailer Tilly's and via the Ulta website. Where else can you purchase Illuminate products? Are Illuminate Cosmetics items available at Target?
Well, Tisdale Instagrammed a photo on her her personal feed, confirming in the caption that certain Illuminate offerings are now sold on the Target site; the products are not sold in stores currently.
Remember, Target has spent the last few years expanding its own beauty and skincare department with premium and prestige brands. It has now added Illuminate to an already rock solid stable of brands.
This is a massive deal for Illuminate, making the brand available to an even wider customer base.
It's a partnership that just makes sense.
The products are primo!
Clearly, Tisdale is stoked about her brand's latest digital retail partner.
That pigmentation, though!
The Illuminate ethos is one I am so down with!
So if you cruise over to Target.com to purchase some of the Who What Wear pieces or something from Nuxe, why not browse the Illuminate repertoire, as well?
This caption accompanied the quick video and revealed that only select products are available via the Target site. I did a quick scan of Target.com and saw that the Beach Goddess Eye & Cheek Color palette, those rich and super pigmented lip glosses, and the Cream Cheek & Lip Color are in stock.
What's next? In stores at Target? Partnering with Sephora's site? That would not shock me, since Tisdale has progressively built her brand and keeps doing maj things. She keeps the amount of products small, focused, and high-impact, which is also smart.
Every Illuminate update ends up being a blockbuster.