MAC-o-philes, you need to grab a Sharpie or a tube of Ruby Woo lipstick and draw a big, red heart around Sunday, May 7 in your calendar. That's when the "Ulta-mate" mashup happens and MAC products go on sale at Ulta's website on that date.
MAC makeup is has historically been sold at standalone MAC boutiques or at MAC counters inside mall department stores.
But now you can stock up on core items when shopping the Ulta site and eventually when cruising to Ulta stores. Earlier reports indicated that MAC products would be sold at Ulta locations in June. But the online debut happens next month. Yay!
Not all MAC products will be stocked at Ulta, since the brand has so many colors, products, categories, and limited edition collections. But there will be plenty of products to shop. So, what MAC makeup items will be available via Ulta?
Well, the MAC page is already live at the Ulta site and lipsticks, Lipglass, Prep + Prime products, and lots of foundation and powders, among other things, will be available for purchase in an array of colors.
Below are the screen grabs from the MAC x Ulta page, so you can get a idea of what will be shoppable. Don't delay in taking a moment to celebrate this good news and the wider access of MAC products.
All of your features will be covered.
Your face, eyes, and lips will thank you.
The new-look Lipglass will also be on sale at Ulta.
OMG, are you getting super excited about this partnership?
The brand's skin-focused prep products are also coming to Ulta. Keep in mind that some of these products may only be sold online while some will be sold in stores.
MAC's arrival at Ulta signifies the onset of another #ByeMoney scenario. This is a terrific opp for the brand to reach customers that don't shop in the malls where most MAC counters are located.