The New Kim K Fragrances Aren't As Pricey As You May Think

When Kim Kardashian West launched KKW Fragrance, people weren't quite sure what to expect. After the release of the ultra chic Crystal Gardenia, fans were pretty positive the the line would be all things glam. But now, KKW Kimoji Heart Fragrances are coming fans way just in time for Valentine's Day, and the look is a little kitchy. And even though it's a departure for Kim, fans are all in for the Feb 1. release.

The best news, though? The new cutesy scents won't break the bank.

Kardashian debuted the fragrances on the KKW Fragrance Instagram page, and honestly, they're pretty adorable. With their pastel pink, purple, and blue hues, their candy heart font, and of course, that Kimoji heart shape, they really are the perfect Valentine's Day gift for your significant other, your Galentine, or for yourself.

While Kardashian West's Crystal Gardenia fragrances had a more chic vibe, these new scents appear to have a much more fun and carefree approach to perfume. The best news, though, is that they are set to retail for only $30 for a 30 mL bottle, making them a $5 discount from the original gardenia-themed perfumes.

If you want to snag the adorable new perfumes, you don't have to wait long. They're set to release on Feb. 1. Currently, there is no mention of restocks on the KKW Fragrance website if they happen to sell out. Of course, despite reports that she wouldn't be restocking Crystal Gardenia, Kardashian did in fact do so. Things are looking good if the Kimoji Hearts fragrance does sell out.

As for their scents, Kardashian is releasing three different concoctions. All, however, seem to have the sweet, candy scent you'd expect from a Valentine's Day fragance. What romantic, Kardashian approved smells can you expect to get with these adorable new KKW products? Take a look below.


BFF is an amalgamation of florals, berries, and vanilla. Basically, if you love sweet scents, this seems like it may just be the perfect perfume. According to the KKW Fragrance Instagram account, notes include star apple, pink rose petals, vanilla marshmallows, and a bit of a musk thanks to cedar wood.

Ride or Die

As for Ride or Die, it seems like a sexier scent than BFF. It includes scents like black cherry, jasmine, and tonka bean. It's clearly a scent meant to be shared with a significant other.


As for Bae, based on the description from KKW Fragrance, the scent appears to focus mostly on florals. With jasmine and gardenia (sound familiar?), it could just be the closest scent to her previous perfumes.

One thing to keep in mind when shopping isn't which perfume will suit you, your other half, or your best friend the most. It's that KKW Fragrance doesn't offer returns. If you want to shop the latest from Kardashian's brand, be sure to think hard about whether or not the scents sound appealing because once they're yours, they're yours for good.

Only time will tell if the new Kimoji Hearts fragrance will be a smash, but based on previous products, things look good. After all, Kardashian West did reportedly earn $10 million in the first day of sales for Crystal Gardenia. Given that she's now restocked them, let's just say she's making bank —and Kimoji Hearts may send her earnings skyrocketing again.

If you love Kim Kardashian West, the new KKW Kimoji Hearts should definitely be on your must-have list. At $30 per bottle, the price is much more affordable than some may have expected,. And who doesn't love a great scent for Valentine's Day?