Something's up with Drake and it may mean that big things are on the way. On Friday night, Drake allegedly posted and deleted a cryptic Swedish Instagram post, potentially teasing new music with a possible release date of Saturday, March. 4. Crazy, right? Complex first reported on the quick appearance and disappearance of the alleged Instagram. (A rep for Drake told Bustle via email that they have "no comment.")
The photo — which was documented both by Complex and on Twitter by The Shade Room — appeared to be a handwritten note (although it's difficult to confirm who exactly wrote it) that roughly reads in Swedish: "If you're reading/translating this, it is too late." The note also features a hastily scrawled signature, the date of March 4, 2017, and a few words. The words above the date are "More Life," along with what appears to be the Swedish word for "the boy," pojken, written below. There's a lot to unpack here.
For those who are even vaguely familiar with Drake, you will know that he released a mixtape called If You're Reading This, It's Too Late back in 2015. Since then, the title has become meme fodder and used in a more joke-like way on the internet. If Drake did write this note, it would make sense that he would write a phrase not only directly associated with him, but one that would also capitalize on the joke-making capability that him being in Sweden while teasing new music would present.
Additionally, that Swedish word, pojken, is interesting. The title of Drake's current tour? The Boy Meets World tour. Could the note be referring to the tour itself as a way of confirming this is Drake-related news? It could be, at minimum, a confirmation that it's Drake (or someone very close to him) who wrote the now-disappeared note.
Drake just posted this on his Instagram and deleted it.— MORE LIFE 🌺 (@drakemorelife) March 4, 2017
"More Life" is dropping tomorrow 🌹 pic.twitter.com/9gbSsKhsDI
It also is incredibly suspicious as to why the Instagram would have been posted and then taken down so soon. The Shade Room's screencap (and others like it) implies that it was posted directly to Drake's Instagram account. If you look at the top, you'll see Drake's username. At the bottom, an emoji of the Swedish flag is the caption, with his username right next to it.
Why take it down so quickly, especially if it's a photo meant to build hype for a new mixtape, playlist — a thing Drake has mentioned he wanted to create more of for listeners — or even a new album? More Life is reportedly the name of his next album, and his Instagram bio currently reads, "MORE LIFE," in capital letters.
The rumored Instagram, if it did exist, is now deleted. All we have are the screenshots of the mysterious photo and a lot of fantasies about whether or not he's actually going to drop some new music. What gives, Drake? Quit playing games with our hearts.