After teasing fans with posters that mysteriously popped up all over Los Angeles, Lana Del Rey finally dropped her new single "Love" on Saturday. I'm totally already in love with "Love," and trust me, after a few listens you'll feel the same way.
Del Rey first captured public attention back in 2011 when her music video for “Video Games” became a viral hit. Del Rey’s old Hollywood style — combined with footage of skateboarders, dancing cartoons, and grainy paparazzi footage of actor Paz de la Huerta stumbling and falling on the sidewalk — made for a video that fans simply couldn't get enough of. Her debut studio album Born to Die generated numerous hit singles, and was the fifth-best selling album of 2015. Del Rey followed up that album with Paradise, an EP that led to her receiving a nomination for a Best Pop Vocal Grammy. In 2014 Del Rey released her third studio album, Ultraviolence, then Honeymoon in 2015. It’s now 2017, and needless to say, the world is ready for more music.
Fortunately, our prayers have been answered. Del Rey's new single "Love" is available now on iTunes/Apple Music and in the Google Play store. With destined-to-be-iconic lyrics like, "you get all dressed up to go nowhere in particular," and "the world is yours and you can’t refuse it," this song is pretty much guaranteed to be a hit.
The new single actually didn't come as much of a surprise to fans though, as posters that featured what we now know to be the single art for "Love" began showing up all over L.A. on Friday.
Lana Del Rey - Young And In Love coming soon pic.twitter.com/b2NoAu11zd— Lana Del Rey Crew (@LanaDReyCrew) February 17, 2017
There's no official word yet on whether "Love" will be part of a full-length studio album, or perhaps another EP. Either way, it's exciting to know that 2017 will be a year with new music from Del Rey.
Speaking of which, she’s scheduled to perform at a number of upcoming festivals, including Lollapalooza Paris, Øya, and Flow Festival. Here’s hoping videos of her performing “Love” make their way online for those of us who love the song, but can’t make it to the festivals IRL.