The fashion industry's impact on the climate is now known by most. Whether it's the sheer amount of water that it takes to manufacture clothes or our penchant for piling up landfills with discarded pieces, it's clear there needs to be a change. Selfridges' Bright New Things initiativeis trying to do just that.
As Dazed reports, the project began in 2011 with a focus on highlighting the work of young fashion designers. But in 2016, Selfridges decided to champion sustainability. And it hasn't looked back since. Five new brands have now been added to the Bright New Things directory. Every single one has an eco-friendly ethos and will appeal to almost any taste with streetwear, denim, and swimwear all up for grabs.
As you may well know, sustainable goods don't come cheap. Although a fair few pieces retail for less than £100, you may find yourself spending quite a bit more than that for others. Price can be an immediate turn off, but these pieces are designed to last for years, making that initial payment slightly more palatable. Sometimes, it's worth thinking about cost per wear. That way, you'll know if you really are getting your money's worth.
If you're willing to spend a little more to help the planet, here's everything you need to know about the Bright New Things designers.