Hold on to your seats, viewers, because there's more exciting changes coming to this year's revamped MTV awards ceremony. In addition to the fusion of television awards into the newly updated show, the 2017 MTV Movie and TV Awards add 2 new categories into the fold that'll surely spice things up. As an attempt to adjust to the ever-changing social generation, MTV announced the integration of "Trending" and "Best Musical Moment" to the ceremony, which is set to air on May 7.
The latest renovation will honor some of the many viral moments that have dominated the internet via clicks, shares and social chatter over the past year. Additionally, the channel intends to also celebrate the contributions of songs in movies and television with the new music category.
Some of the influential moments that are being nominated for the new "Trending" category include the hilarious and unforgettable Sean Spicer Press Conference skit feat. Melissa McCarthy on Saturday Night Live and the ubiquitous "Cash Me Outside How Bout Dat” episode from Dr. Phil.
I mean, they could obviously never leave out the jaw-dropping, "Run The World (Girls)” Channing Tatum and Beyonce performance from Lip Sync Battle, or the Wheel of Musical Impressions with Demi Lovato from The Tonight Show Starring Jimmy Fallon. Then there's Winona Ryder’s baffled reaction to her co-star's speech at the 23rd Annual SAG Awards. That really sounds like a pretty tough race, doesn't it?
In a new and unique voting scenario, enthusiasts will also be charged with the task of creating custom videos through the social network, musical.ly while using songs from their favorite nominated moments. Participants will get to recreate their very own visuals for following soundtracks: “Beauty and the Beast” by Ariana Grande and John Legend, “Can’t Stop the Feeling” by Justin Timberlake (Trolls), “How Far I’ll Go” by Auli'i Cravalho (Moana), “City of Stars” by Ryan Gosling and Emma Stone (La La Land), “You Can’t Stop The Beat" (Hairspray Live!), “Be That As It May” by Herizen Guardiola (The Get Down), “You’re the One That I Want” (Grease: Live).
Through MTV's latest partnership with the social platform, fans will exclusively cast their ballots for nominees of the inaugural categories. Each video submission will serve as a vote while subscribers will be able use "likes" to boost their faves to the top spot. The category victor will subsequently be awarded based upon fan and social influencer contribution.
The lucky winner of the "Trending" category will be announced ahead of the main show at the MTV Movie & TV Awards Festival while the "Best Musical Moment" will be presented on the main stage during the live telecast.
Although the main show airs on May 7, fans may actually want to stay tuned throughout the entire weekend, as musical.ly influencers will reportedly join forces with MTV, live-streaming behind the scenes moments straight from their live.ly accounts.
It sounds like MTV most definitely has it's ears to the streets when it comes to knowing what the next generation wants to see and hear. They've always seemingly been way ahead of the curve, in that respect, as far as television networks are concerned.
I suppose that we'll all have to wait to find out who takes home the golden popcorn prize. Until then, I'll just be over here reliving my favorite viral moments through the magic of video and memes. How bow dat?
