Thursday is National Kissing Day, and what better way to celebrate than with the perfect lipstick for the occasion? If you think the perfect lippie doesn't exist, ColourPop x Match.com's lipstick is here to prove you wrong. The cosmetics brand and the popular dating website are teaming up to celebrate National Kissing Day with some interesting insights into how singles view kissing and a charitable bent that'll have you feeling great about shopping the pair's brand new lippie.
How did the team up between a cosmetics brand and a dating site work, though? Match.com and ColourPop conducted a survey of 3,000 people and found that not only are women more likely to get a first kiss wearing lipstick but that women prefer to rock a red lip. Thus, the ColourPop x Match.com lipstick was born.
The lipstick, aptly named Mwah, is a gorgeous red hue perfect for a beautiful pout. As for the formula, it's ColourPop's classic Ultra Matte Lip which means that not only will it look amazing, but it won't budge during any makeouts on National Kissing Day.
If you want to shop the Match.com x ColourPop Mwah lippie, it's available right now on ColourPop's website, and the best news? Like all of the brand's products, it's totally affordable at only $6.
Mwah Ultra Matte Lip, $6, Colorpop
ColourPop x Match.com isn't all about smooches, though. The pair's collaboration also has a charitable aspect. For every Mwah Ultra Matte Lip sold, $1 will be donated to GLAM4GOOD, an organization that uses style and beauty to empower and inspire change.
If you're shopping Mwah for your next big date, you're in for even more of a treat. Those who purchase the lippie will be gifted seven days free on Match.com. You can put that lippie to some good use.
If you want to snag the perfect lippie for National Kissing Day, head over to ColourPop's website now. The Mwah Ultra Matte Lip is waiting for your next date night.