Justin Bieber's T-Mobile Super Bowl Ad Is A Winner

by Amy Mackelden

Super Bowl commercials are always a joy to behold, mainly because of the amazing celebrities that agree to be in them. And Justin Bieber's T-Mobile advertisement looks set to be one of the most memorable of the year. In a spot called "#UnlimitedMoves," Bieber introduces himself as a "Celebration Expert." He then guides the audience through the timeline of touchdown celebrations, from the high-five to the Shimmy Shimmy Shake. Needless to say, there is a lot of celebratory dancing. And the track featured in the singer's new commercial likely sounds super familiar to you. In fact, the Bieber song in the T-Mobile commercial is a Purpose classic.

In a perfect move that highlights his penchant for parties and his often edgy image, Bieber dresses smarter than smart by wearing a full-on tux and serious glasses. It's an important reminder that the "Sorry" singer has great comedic timing and isn't afraid to make fun of himself. The #UnlimitedMoves commercial also features an appearance by the legendary Terrell Owens, who introduces his unlimited moves and encourages everyone else to start dancing.

And Bieber's song "Children" from 2015's Purpose is the perfect dance track to inspire us all to get moving.

The T-Mobile commercial features the most upbeat segment of "Children," and it's unsurprising to find out that the track was co-written by Skrillex. Starting out slow, the song builds to a chorus infused with an electronic dance sound, consisting of the catchiest repetitions and beats. The opening verse of "Children" could wrongfully lead listeners to believe that Bieber was performing a ballad, but the Super Bowl commercial utilizes the song in the best way.

It'll definitely make you want to take part in the service provider's #UnlimitedMoves campaign by posting footage of yourself dancing on Twitter.

Bieber's T-Mobile Super Bowl commercial is just as hilarious as you'd expect. Plus, its use of "Children" from Purpose is a clear indicator that Bieber's music has longevity. I mean, of course it does.