There are tons of beauty launches coming out every single month, especially with spring finally here. But there's one that never comes as a surprise — Kat Von D Beauty's Everlasting Flash Sale. The brand has vowed to bring a new, exclusive product every month, and their not letting their fans down. What time does the Everlasting Flash Sale start, you ask? The products might change monthly, but the time to shop is always the same.
The Kat Von D Beauty Everlasting Flash Sale is one of the best beauty discoveries of 2017, IMO. In case you aren't familiar, let me break this down for you. For every single month of 2017, the brand is pre-launching one of their upcoming products for 48 hours only on the Sephora website. While normally it's a new Everlasting Liquid Lipstick shade, the brand is having a pre-sale of their upcoming Everlasting Lip Liner in Lolita for April instead. Honestly, it just gets better every month.
While the shades change every month, there are some things that stay the same. First of all, the sale is always on the Sephora website the first Wednesday of every month. It's also starts at the same time each month — 12 p.m. ET. The earlier you shop, the better. Although each sale is open for 48 hours, that doesn't mean they'll last that long. One of the past sales sold out in just three hours.
Something tells me that their Apr. Everlasting Lip Liner in Lolita will be their best sale launch yet. Lolita and Lolita II are some of the most iconic Everlasting Liquid Lipstick shades, so it only makes sense that the matching liner would be just as popular.
Everlasting Lip Liner in Lolita, $18, Sephora.com
Of course, these sales are just a way to be the first to get the new shades. If you miss out on any of them, they will launch shortly afterwards. The Everlasting Lip Liner launch is on the Sephora website on Apr. 11 and in-stores on Apr. 21. There will be 29 other shades, in addition to Lolita.
That's not the only way to stock up on new Kat Von D Beauty products, either. The brand is constantly rolling out new products. Most recently, it was their new Everlasting Liquid Lipstick shades, which are available on the brand's website right now. So many shopping possibilities, so little time!