With news that Italian bakery Princi has opened up shop inside the Starbucks Reserve Roastery — and with more locations in several upcoming Roasteries on the way — the big question on many people’s minds is this: What’s on the Princi menu at Starbucks? The answer is, A Lot. Princi’s recipe library has over 100 items in it, spanning from breakfast to cocktail hour — so there’s literally something for everyone, no matter what time of day it is.
“When we first approached [Princi founder] Rocco Princi’s menu to understand what would be the best starting point for us to pair with our coffee for the Roastery,” Alan Booth, Director of Culinary Operations, tells Bustle, “we looked at the overall portfolio of recipes that he’s developed over the years, and we chose the things that were going to create those different meals throughout the day that will meet our customer needs, but also that really represent Princi.” Booth estimates that about 80 percent of Princi’s European recipes have been included in the Roastery’s offerings.
The bakers work in eight-hour shifts, baking onsite continually from 3 a.m. throughout the day (the Roastery itself and Princi within it are both open daily from 7 a.m. to 11 p.m.). This allows them to switch out the offerings in the food cases as the day goes on, moving seamlessly from morning to afternoon to evening. The ingredients are all carefully sourced, with many being imported directly from Italy; indeed, that’s Princi’s signature: Choosing exactly the right ingredients for exactly the right recipe. What’s more, at the Seattle Roastery, Princi items are all priced between $3 and $11, too, which means they’re quite all affordable.
Since 100 items is, uh, a lot, I won’t break down the entire recipe library here; instead, let’s take a look at a general overview of what you can expect to find at what time of day, with a few specific highlights under each category. During a recent trip to the Seattle Roastery, I was able to taste a bunch of the items, too, so for those I can speak to from experience, I’ve included some additional thoughts. (Spoiler: Everything was really good.)