Valentine's Day is almost here, which means it's about time for another Kardashian beauty launch. As a follow up to her crystal-shaped fragrance, Kim Kardashian created heart-shaped Kimoji Fragrances, and the launch is almost here. There are a whole lot of ways to shop Kardashian-related products, but there's only one website to get the official fragrance.
If you're looking to smell like a human candy heart, you're in luck. The social media star is rolling out her second fragrance in the shape of Kimoji hearts on Feb. 1. Basically, Kardashian has teamed up with herself to create her latest product just in time for Valentine's Day. What a time to be alive.
All three Kimoji Fragrances — Bae, Ride Or Die, and BFF — will be available exclusively on the KKW Fragrance website. This will be the only place to shop the perfume, and once the limited-edition product is gone, it's gone for good. If her first launch is any indication, the fragrances will sell out pretty darn fast.
After the practically unavoidable sell-out, the only buying option will be through a secondhand source, which can be dangerous. There are tons of fake or tampered with celebrity beauty products out there that Kylie Jenner has even touched on the dangers. You're safest just setting you alarms and buying directly from the KKW Fragrance website.
In case you haven't already noticed this minor detail, there's no way to actually smell the fragrance before you buy it, since it's all done online. That didn't stop people from buying the social media star's first fragrance and odds are it won't stop people from buying this one either. Because whether it smells great or not, half of the appeal of Kardashian-owned products are how exclusive they are.
Kardashian did share details about how the Kimoji Fragrances smell though. Bae, Ride Or Die, and BFF all have a mix of floral and fruit scents with bottom notes of candy, like marshmallows, caramels, or vanilla. If it seems like there's a whole lot going on there, it's because there is.
Even the people that were suspicious of the initial fragrance launch ended up loving it so much that it sold out a second time. There's a good chance that this one will do the same.
When should you set your alarms for, you ask? Well, the official launch time of the Kimoji Fragrances are 3 p.m. ET/12 p.m. PT exclusively on the KKW Fragrance website. That being said, you'll probably want to be waiting on the website before then. Kardashian-made products sell like crazy, so it's better safe than sorry.
Each 30 mL. fragrance will be $30, according to the brand's social media post. The price is about $5 less than the previous fragrance for the same amount of product. The packaging is somewhat less extravagant than the crystal-shaped bottles, so this might be why. Bustle reached out to the brand to comment on the price drop.
As of Jan. 31, the brand has not mentioned selling two different sizes of the perfume. In the previous launch, there was a mini and full-sized item. There was also an option to bundle the three fragrances before, but the brand hasn't mentioned that option, either. You just never know what will happen until the products are live.
There has been major hype surround these fragrances, despite no one actually smelling the scents yet. People love KKW Fragrances and Kimoji, so this Kardashian Kollab was a match made in heart-shaped heaven.