Kim Kardashian's Newly Bleached Brows Will Make You Do A Double Take

She’s no stranger to blonde locks, but Kim Kardashian’s newly bleached eyebrows are causing quite the stir on social media. Over the years, the beauty mogul has experimented with pretty much every hue of blonde that there is, but this time was a little different. The star’s latest look made her look like a completely different person.

It all went down on Kardashian’s Instagram stories: She had fans sitting on the edge of their seats as she shared video snippets of her eyebrows getting bleached for an upcoming shoot. This alone was a left turn for the KKW Beauty entrepreneur, who usually sticks to her natural, dark brown brows. When she finally revealed a glimpse of her light honey blonde brows, the stark contrast was shocking — and gave off major high-fashion vibes.

The look was completed with a matching blonde wig, sultry smoky eye, and nude lip. The Old Hollywood glam look was an interesting departure from her signature everyday style, and Kardashian made sure to credit her glam squad — celebrity hairstylist Jesus Guerrero and makeup artist Ariel Tejada. Sadly, the new look didn’t last that long. She quickly shared a selfie of her sporting her OG hair and brows, writing, “I’m back to dark already don’t worry.” The jaw-dropping transformation was fun while it lasted.