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Luar’s Famous Ana Bag Is The It Accessory Of Fashion Month

It’s Beyoncé-approved.

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The street style during fashion month is just as riveting as the designer runways themselves, arguably rivaling them as purveyors of what’s hot. And among the dominating trends this Fall 2024 season — which included exposed thongs and “mob wife” aesthetics — one accessory had a lot of face time: Luar’s Ana bag. And it just so happens to be Beyoncé-approved.

The Ana’s Luxurious History

After designer Raul Lopez launched the Williamsburg-based label in 2017, it immediately hooked A-list fans like Rihanna and Solange Knowles. But it wasn’t until 2021, after a two-year hiatus, that Lopez launched the bag that made his brand a household name.

The trapezoidal handbag was first released in September 2021 and immediately the fashion set raced to their virtual shopping carts to purchase one for themselves — selling out the bag within hours.

It didn’t help that the Dua Lipa was spotted carrying the geometric style mere weeks after it launched, adding to the bag’s it factor. Not only did one of fashion’s biggest trendsetters give the sleek arm candy her approval (on multiple occasions, in fact), it’s also priced at under $300.

Of the Ana’s signature, boxy design, Lopez told W Magazine it was “inspired by my grandmother and my mom — that’s why it looks like a little briefcase with the ’60s Mod handles.”

The bag was even dubbed “the new Telfar,” another now-ubiquitous designer label. Don’t worry, though — there’s no competition between designer Telfar Clemens and Lopez. In fact, per W, Clemens pushed Lopez to introduce this bag initially. It’s a choice that led Lopez to win CFDA Accessories Designer of the Year award in November 2022.

Naturally, Celebrities Love The Ana

Since its launch, Luar’s Ana bag has gained a dedicated cult following, with Lipa as one of its biggest supporters. The pop star owns multiple colorways and has styled them with everything from pantaboots to leather jackets.

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Meanwhile, the likes of Julia Fox and Troye Sivan also embraced the bag, with Sivan even carrying his to the 2021 Met Gala.

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Three years in, the Ana’s popularity hasn’t diminished one bit. In fact, it gained the most A of A-list supporters at the label’s Fall 2024 NYFW show: Beyoncé. The “Texas Hold ’Em” singer attended Luar’s show carrying a large, metallic silver Ana iteration. The iridescent accessory fit perfectly into the space cowboy aesthetic of her upcoming album.

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Wait, The Ana Costs How Much?!

Though the top-handle purses repeatedly sell out, the brand constantly introduces new iterations and colorways — both in the original small size and the large. Mostly made of leather, the bags come in different textures, including matte and shiny, crocodile or ostrich-embossed, and iridescent options. Both sizes also come with cross-body straps for a hands-free experience.

Luar also releases limited edition bags in partnership with some of the country’s biggest fashion retailers, ensuring availability nationwide. They also offer colorways specific to Bergdorf Goodman (green, pink, and black croc-embossed styles), Nordstrom (a shimmery silver), and SSENSE (navy blue embossed). The brand is even releasing three designs for Gucci Vault, the luxury label’s concept store, in zebra print and red python.

Perhaps the best part about the Ana, though, is its price point, which ranges from $265 for a small to $395 for a large. Shop fashion’s favorite bag here.

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