5 Halal Brands That Are Transforming The Beauty Industry

The process of getting certified can take years.

Here's a rundown of five brands that are moving the industry forward with innovative, halal-complian...
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The pandemic has changed the way we approach and perceive our health. Now, living a healthy lifestyle isn’t just drinking kombucha instead of soda: It’s about looking at everything you use and consume and making decisions to buy products that are better for your body and the earth. That shift toward healthier living has majorly impacted the cosmetics industry as well. There are several certifications that conscious consumers can look for on labels these days, but you may not be familiar with halal beauty just yet.

So, what is halal beauty? If you’re not sure what it means (especially when it comes to beauty products), don’t worry. Like most, I thought the term was solely reserved for dietary restrictions, but it goes far beyond what’s on your plate. “Halal just means ‘permissible’ in Islam,” Safia Ghanim, Operations Manager and Senior Technical Auditor ISWA Halal Certification Department, tells Bustle via Zoom. “So Muslims or really anyone can live a halal lifestyle.” In the context of beauty, Jordan Karim — founder of halal skin care brand Flora & Noor — explains that “halal-certified skin care products must not contain any alcohol, animal product such as collagen and Glycerine, ingredient that could cause harm to the consumer, or any human parts or ingredients derived from the human body.”

These requirements must be followed from the formulation process to the packaging, making them safer for your skin and the environment. The halal certification process is pretty rigorous and Karim tells me it can take years. First, brand founders have to fill out an application and answer questions about their manufacturing location, labeling, and more. Once the application is reviewed by multiple committees, an auditor inspects the manufacturing facility. If everything checks out, the brand’s awarded halal certification.

These products are catered toward Muslim beauty consumers who live a halal lifestyle, but they’re also great for others interested in cleaner options. “Halal beauty should also be important to non-Muslims who are conscious about the environment and how the products they use affect the ecosystem,” Karim says.

Interested in learning more? Read on for five brands that are transforming the industry with innovative, halal-compliant products.


Flora & Noor

If you’re searching for soothing and effective products for melanin-rich skin, Black-owned brand Flora & Noor might be your new favorite. Its Super C Moisturizer (one of Karim’s favorites) helps even out your skin tone via vitamin C while delivering the hydration you need, especially during the summer months.


VIVRE Cosmetics

Air and water-permeable formulas allow water and oxygen molecules to reach your nail bed, as opposed to traditional nail polishes that create a “seal” over it. VIVRE Cosmetics makes lacquers that are breathable, halal, and absolutely gorgeous.


Inika Organic

Inika Organic makes ultra-environmentally conscious skin care and makeup that’ll help you achieve the beat of your dreams. Its loose mineral foundation is the perfect product to try this summer: The powder offers lightweight, coverage is buildable, and comes in 12 rich shades.


Shade M

Now that masking guidelines have been updated, it might be time to reintroduce lipsticks to your beauty routine. Shade M’s Muse Matte Liquid Lipsticks are super-pigmented and formulated with coconut and sugar.


Tuesday In Love

Finding halal fragrances can be a difficult task. Perfumers use specially denatured alcohol (or SD alcohol) as a base for a lot of them because it helps merge oils and aromas together. Thankfully, Tuesday In Love is making it a little bit easier. The halal brand created Destiny— an alcohol and oil-free scent that blends crisp citrus, florals, and vanilla.