Web Culture

How to beat the "winter uglies," according to BeautyTok.
Beauty

How To Beat The "Winter Uglies," According To BeautyTok

Don't let the weather ruin your vibe.

By Carolyn Steber
What to know about the "12 Dates of December" challenge.
Viral

It's Not Too Late To Try The "12 Dates Of December" Challenge

Add some holiday spice to your life.

By Carolyn Steber
What is the lavender soap theory? It's a reminder to live a little.
Viral

TikTok’s “Lavender Soap Theory” Stems From BookTok Lore

It encourages you to stop waiting for a special occasion.

By Carolyn Steber
What to know about false intimacy.
Relationships

Watch Out For “False Intimacy” When Dating Someone New

It’s going viral on TikTok, but the pattern has existed forever.

By Carolyn Steber
What to know about the Ralph Lauren-inspired "three layer rule" for instantly upgrading your style.
Viral

Sweaters Not Serving? Try The Viral “Three-Piece Rule”

TikTok users are taking their ‘fits from boring to chic.

By Carolyn Steber
The "it's very important" trend reminds you what life's all about.
Viral

It’s Very Important That You Do This TikTok Trend

Anything could happen.

By Carolyn Steber
"Scent-maxxing" has turned olfactory wardrobes and scent routines into a full-on ritual.
Beauty

Scent Combos Are The New Lip Combos

On TikTok, full-on fragrance routines have become a way of life.

By Emma Stout
The viral "train station theory" can help you navigate a breakup.
Relationships

The "Train Station Theory" Will Put Your Breakup In Perspective

It's all about the journey.

By Carolyn Steber
What is rib flare, and how can you fix it?
Wellness

On #GymTok, “Rib Flare” Is The Latest Fitness Faux Pas

Here's what you need to know.

By Megan LaCreta
Behind the "male gaze" versus "female gaze" makeup trend discourse on TikTok.
Beauty

TikTok's "Male Gaze" Vs. "Female Gaze" Makeup Trend, Explained

Pretty for whom?

By Emma Stout