Web Culture

What to know about the Ralph Lauren-inspired "three layer rule" for instantly upgrading your style.
Viral

Sweaters Not Serving? Try The Viral “Three-Piece Rule”

TikTok users are taking their ‘fits from boring to chic.

By Carolyn Steber
The "it's very important" trend reminds you what life's all about.
Viral

It’s Very Important That You Do This TikTok Trend

Anything could happen.

By Carolyn Steber
"Scent-maxxing" has turned olfactory wardrobes and scent routines into a full-on ritual.
Beauty

Scent Combos Are The New Lip Combos

On TikTok, full-on fragrance routines have become a way of life.

By Emma Stout
The viral "train station theory" can help you navigate a breakup.
Relationships

The "Train Station Theory" Will Put Your Breakup In Perspective

It's all about the journey.

By Carolyn Steber
What is rib flare, and how can you fix it?
Wellness

On #GymTok, “Rib Flare” Is The Latest Fitness Faux Pas

Here's what you need to know.

By Megan LaCreta
Behind the "male gaze" versus "female gaze" makeup trend discourse on TikTok.
Beauty

TikTok's "Male Gaze" Vs. "Female Gaze" Makeup Trend, Explained

Pretty for whom?

By Emma Stout
Will Travel For Love

Burnt Out On Dating Apps? Just Get On A Plane.

Some single people are building entire vacations around dates and hookups — often to regions full of their type.

By David Mack
What is flow state? The new term, explained.
Extremely Online

On TikTok, Everyone’s Reaching A “Flow State”

The psychological phrase is getting new life on the app.

By Carolyn Steber
Why oxytocin is more important that dopamine.
Wellness

The Case For Scheduling Eye Contact

Who doesn't want a little oxytocin boost?

By Carolyn Steber
Why you need a "brunch and touch" day.
Viral

A “Brunch & Touch” Day Will Help You See Friends Without Overspending

“Going shopping isn’t always about purchasing.”

By Carolyn Steber