Facebook Most Diverse Social Media Platform, Pew Poll Finds
Amid reports that a little site known as Facebook is dying as its lifeblood — teens — are leaving it for for more specialized and less parentally-infused social media platforms, a new Pew Research poll has good news for Mark Zuckerberg: Facebook is still the most demographically diverse platform among adults. After all, nearly everyone has a profile at this point. Seventy-one percent of adults have a profile, and 63 percent of them log on at least once a day.
Things look much the same now as they did earlier this year:
The Pew poll also finds that women still use Pinterest like crazy (we outnumber men 4:1), but not that often. Instagram is also still growing among young adults: 37 percent of Instagram users are ages 18 to 29 — a telling number when combined with this finding from the earlier study:
It's because of those 45-54-year-olds (prime parent age) that teens are leaving Facebook in droves. (Because most teens are under than 18, they were not reflected in Pew's poll.) As we wrote last week:
As more 50- to 64-year-olds head over the Facebook, the teens are logging off. They're heading over to Twitter and Instagram (a recent Zuckerberg purchase) in droves in order to fulfill their communicative and photo-sharing needs. It may be that the Millennials are following suit: The Pew Research poll found that 53 percent of users on Twitter also Instagram, and vice versa.
Looks like we better get a handle on it if we want to keep up with the cool kids. Then again, that's exactly what they don't want.