Another day, another palette launch! The latest collection of shadows from Urban Decay are perfect for everyday looks, but it's definitely going to be hard to get a hold of when it launches. So here are seven Urban Decay NAKED Ultimate Basics alternatives to shop, because you need these colors in your life (and on your eyes!) immediately.
The Urban Decay NAKED Ultimate Basics Palette was created based on crowd-sourced online feedback from Beauty Junkies. UD fans wanted more neutral matte shades and basic, everyday colors. Plus, fans were looking for complimentary shades to their beloved NAKED palettes. UD definitely delivered. The NAKED Ultimate Basics Palette features 12 shadows in the tried and true formula we all know and love, with 11 mattes and one demi-matte hue made specifically for highlighting. Every buttery, velvet shade is brand new to UD, so no shadow repeats like we've seen in the other NAKED palettes.
The collection will launch on September 18 online at Urban Decay, Sephora.com, beauty.com, Macys.com, and Ulta.com. It retails for $55, shaking out to less than $5 a shadow. While it's a great price, I have a feeling it's going to sell out fast.
Urban Decay NAKED Ultimate Basics Palette, $54, Urban Decay
Luckily, the drugstore has upped its game, so here's a few UD NAKED Ultimate Basics alternatives.
1. Covergirl truNaked Palettes
Covergirl truNaked Palettes, $12, Ulta
The NAKED Ultimate Basics has tons of warm champagne, rose, and plum shades. Recreate the look for less with Covergirl's take on the NAKED palettes.
2. NYX Avant Pop Palette
NYX Avant Pop Palette, $16, Amazon
More muted shades for everyday wear.
3. Physician's Formula Natural Nude Eyes
Physician's Formula Natural Nude Eyes, $10, Amazon
Browns and pinks are my go-to, and you get plenty of both with this palette. Wet your brush before applying to intensify the shades.
4. Maybelline Blushed Nudes Palette
Maybelline Blushed Nudes Palette, $10, Amazon
I love these semi-shimmer and matte hues for green and brown eyes.
5. Makeup Revolution Iconic Palettes
Makeup Revolution Iconic Palette, $12, Ulta
Award for best dupe goes to this palette! You have deep russet shades, browns, plums and steely grays, just like UD's palette.
6. e.l.f Cosmetics Mad for Matte Palette
e.l.f Cosmetics Mad for Matte Palette, $13, Amazon
If you love the smoky look, get this palette to pump your UD Smoky collection.
7. Colourpop Jenn Ne Sais Quad
Colourpop Jenn Ne Sais Quoi, $20, Colour Pop
I only have eyes for the NAKED Ultimate Basics bottom row: a collection of yellow cream, tan, red, and brown. Colourpop captured those shades in this cute quad they made with influencer Jenn Im.
Image: Urban Decay/Instagram; Courtesy of brands